The Norton Lager Ride Out

Sat 29 Aug 10:00am

The Norton Lager Ride Out

Time for a beer launch with a difference...

The team at Holgate Brewhouse has decided to add a new beer to its core range in the form of a Munich-inspired lager.

They've been playing around with such beers in small batch form since Paul and Natasha headed to Germany on a fact-finding mission and have now landed upon a recipe and name for the beer.

The name is Norton in homage to Paul's dad (pictured above), a carefree risk-taker who inspired Paul to leave behind the corporate world, put his house on the line and start Holgate in the first place. He was also a man who loved to cruise around the UK on his Norton motorcycle with his hair blowing in the wind.

And, while road rules don't allow such behaviour now (not that Paul's hair would be doing much blowing in the wind... Sorry, Paul!), the beer will be launched with a ride out of classic bikes led by the crew at Kustom Kommune in Collingwood.

If you'd like to join the ride (which ends with beer at the brewery) you can register by emailing info@motobean.com.au. The plan for the day is:

  • 10am – Riders meet at Kustom Kommune (25 Easey St, Collingwood VIC 3066)
  • Midday – Riders arrive at Motobean Coffee Roasters (50 Clowes St, Malmsbury VIC 3446) for lunch, coffee & beer
  • 2pm – Ride to Holgate Brewhouse (79 High St, Woodend VIC 3442) for a word from brewery founder Paul Holgate (and more beer if you're not riding any further)

The beer itself is a 4.3 percent ABV pale lager featuring Aussie hops Ella and Vic Secret and will be available widely following the launch [if you're heading back to the city, the beer will be tapped back at the day's starting point, Kustom Kommune, when the bar opens at 5pm].

According to Paul and Tash: "This Australian dry-hopped lager is a communal beer brewed to be enjoyed by all. Let it remind us of simpler, friendlier times when people had more freedom – and were able to enjoy cruising on their classic bike in sand-shoes, shorts, t-shirt and no helmet!

"Cheers, Dad, for the inspiration 'to have a crack'!"


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