Aussie! Aussie! Aussie!
Crafty Pint / 23.01.12
If it’s as much of a mouthful as its name, then a new beer brewed especially for Australia Day should be worth hunting down. The snappily titled “100% Australian Owned Real Craft Brewed Australia Day Ale” has been produced by Sydney brewery Redoak to be launched on Thursday at their CBD venue and a handful of other bars across the country. The idea is to promote the drinking of beer brewed by breweries that are 100% Aussie-owned, with the resultant beer described as “a big Australian ale with a large amount of hops and fresh fruit flavours, a lovely mouthfeel and huge bitterness”, one that weighs in at 6.5% ABV.
It was brewed by Hollyoak on the day he launched the Australian Real Craft Brewers Association (ARCBA), a body designed to unite local craft brewers, shortly after the formation of fellow craft brewing association Craft Beer Limited.
In a statement accompanying the beer’s release, he says: “With the recent sale of Fosters to foreign ownership, now over 91% of all beer sold in Australia is foreign owned.
“While it is sad to lose such iconic brands, not all is lost as 100% Australian owned Real Craft Brewers with real passion for Craft Beer continue to rise to the challenge and fill the void. It’s our very own Real Craft Brewers who are providing diversity, initiative and creating exciting new craft beers.”
If you can’t make it to Redoak to sample the 100% Australian Owned Real Craft Brewed Australia Day Ale – perhaps Aussie ORCBADA for short – you’ll also find kegs at Cookie in Melbourne, Preachers in Hobart, Clancy’s in Fremantle, and 3 Weeds and The Royal Albert Hotel in Sydney.
Comments
Jim Bob — 23 January at 11:45PM
What a wank. Their attitudes are about as Australian as Kim Jong-Un. Ha! Although, I hear he is a big drinker!
Dave — 24 January at 08:30AM
That is snappy.
Julie Smith — 24 January at 11:16AM
Personally, l'm a supporter of the independent Australian brewery movement because we need strong local community based industries. But only if the beer is good. If they don't, they don't get my support.
But nothing irks me more than to see the likes of Kent Grogan and his foreign bashing sleazy marketing of Broo especially on Australia Day.
I'm not especially hurt because of his low ball approach- once you drink the beer, you are not likely to want it again anyway, even if you thought the Cronulla Riots were a great idea. If you like it...sad.
No. Its because of the hypocritical lies on which the product is built. "Japanese breweries are evil and Fosters didn't deserve to get taken over because they are such good managers and fine brewers. Did l tell you foreigners are evil. Especially those Japanese" Yeah right.
Let's get the facts on the table. Grogan and Broo is built on a lie. The beer is brewed in Asahi ( Independent Distillers is the brewer of Broo and is 100% owned by Asahi previously 100% New Zealand Owned)
This Australia Day...support real craft breweries. Support local Australian breweries who can show you their brewery and look you straight in the eye and not ask for your money because "they plan to build a brewery". And please...don't buy the fake labels. Virtual breweries and private label beers with the address of Coles and Woolworths. These are fake beers. Fake tastes. Fake futures for those Australian Craft Breweries that produce good tasting fresh beer now.
And sure, if you don't like the beers taste, don't buy it. No matter where it is made.
Enjoy Australia Day!
Sean O — 24 January at 06:08PM
"show you their brewery"?
Anyone been shown The Chairman's at Redoak?