branding
2020: The Year In Beer
Well, who saw that coming? We kick off our end of 2020 coverage with a look back at some of the biggest trends and standout moments of the past twelve months.
Margs' Mermaid Megsy Gets A Makeover
They've become a much-loved part of the Margaret River food and drink scene and now, three years after launching, Brewhouse Margaret River have unveiled a new look and new cans as they look to spread their vibe across WA.
The Great British Beer Writer
Pete Brown started out in beer marketing before becoming one of Britain's best-loved writers on beer and wider booze and pub culture. We caught up with him in London ahead of his keynote address at BrewCon.
Hawking No More
In less than five years, Hawkers and the brewery's CEO Mazen Hajjar have made quite the impact on the local beer industry. As they close one chapter of their story and start another, we caught up with him for a chat.
Aussie Beerstagrammers: Malt & Lead
Mark Gamble swapped London for Melbourne and has been working with local breweries in his role as a visual designer and art director. Here, he tells us about his approach to Instagram with his Malt & Lead account.
A Fresh Blast On The FogHorn
Fans of FogHorn beers may not have to travel to the source for much longer after the brewery unveiled plans to expand horizons and release their first cans as part of a relaunch from FogHorn Brewhouse to FogHorn Brewery.
The Collaborators: Craft Instinct
Jessie Jungalwalla has spent close to three years leading Craft Instinct, a branding agency dedicated to making the craft beverage world look better. We caught up with her to talk branding and beer.
Even More Monkey Business
Margaret River-based Cheeky Monkey this week unveiled a new look as they look to step things up following the opening of a $4m production brewery. Guy Southern dropped in to find out more.
New Model Modus
They rebranded within months of opening, were the first local brewery to use CANimals, pioneered single design cans with labels and were early proponents of packaged on dates. So, as they unveil a new look lineup, we asked Modus Operandi why.
The Collaborators: Zendoke
Phone sex, Hardware Chic, Woolworths Homebrand and cute elephants... In just four years, Jarrod Fuller of Zendoke has become something of a go to designer for breweries in his home state and further afield. Guy Southern finds out more.
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The Big Issue: Copyright Or Wrong?
Borrowing from pop culture is one way in which many breweries have fun with their beers and branding. But is there a danger of overstepping the mark? And what are the consequences for anyone that does?
The Collaborators: Clint Weaver
The Collaborators is the series in which we shine a spotlight on people and businesses working in tandem with the craft beer world. Here, we meet a designer whose work adorns beer magazines, cans, decals and even a pub.
All Inn Goes All Out
All Inn Brewing was one of the first of the new wave of Brisbane breweries to open. Now, five years on, the Banyo operation has unveiled a new look, new beers and eye-catching new tinnies too.
Canvas. Comic Strip. Can.
Following on from our look at branding in the beer industry, Ross Lewis chats to a couple of designers working on Australian breweries' cans as well as a brewery owner whose tinnies are among the most spectacular you'll see.
The Big Issue: Branding Revisited
With the marketplace becoming ever busier, cans on the rise and breweries rebranding seemingly every week, it's time to revisit the issue of branding. Over two days, our trio of WA writers examine one of the great challenges facing brewers.
A New Dawn
We've given Crafty a refresh. Out with the old and in with the new: a new logo, a new look and some new features, including Crafty Recommends – an enhanced map helping you find more of the goods stuff. We hope you like it!
Two Birds II
Today sees Two Birds Brewing founders Jayne Lewis and Danielle Allen celebrating the completion of their journey from contract brewers to fully self-sufficient brewery owners. They're marking it with a new beer and new look too.
Mashing In Anew
As it prepares to launch into its second decade of brewing, WA's Mash is starting afresh. Inspired by one of the newest members of the brewery team, they've unveiled a new look and are set to release some of their beers in cans too.
All Change At Kooinda
After years of changing ownership, management and brewers – plus concerns over consistency – a new team at Kooinda hopes a brand refresh and the outsourcing of much brewing will see the much-loved brewery rise again.
The Big Issue: Branding
As the beer landscape in Australia becomes ever more crowded and competition intensifies, it's not enough simply to brew good beer. How a brewery presents itself and its beers is perhaps more crucial then ever before, so we're addressing branding as our second "Big Issue" topic.
Want to know more?
A New Cult
It's been a big year for BrewCult, winning the GABS 2015 People's Choice vote, debuting a new look and starting work on a brewery.
The Collaborators: Love Handles
A former circus and sideshow performer, roller derby coach and ceramicist has started creating custom tap handles for Australian craft breweries.
