If only once a year, start your day with a beer in the company of Bad Shepherd during their annual Bottomless Brewer's Breakfast.
Kicking off at 10:30am, you can join the Cheltenham crew for two hours of free-flowing beer and an American-style buffet brunch.
What does that mean in real terms? Well, it means all-you-can-drink on select Bad Shepherd beer, wine and non-alcoholic drinks. It means all-you-can-eat-food (including a vegan option if so requested) at the buffet bar. It means games. It means prizes. It means the launch of a new limited release beer.
It means just get your ticket already!
FYI: just in case you had misplaced ideas of going full Barney Gumble on the taps, responsible drinking restrictions and watchful staff will still be in place.