On July 27, the Independent Brewers Association (IBA) made the decision to cancel BrewCon due to issues with the venue and border closures, below is a note from the IBA to its members. The Indies will move online mid-October and be held in a similar fashion to 2020.
To our valued members,
Thank you for your patience as we have been navigating through these difficult times.
Given the current outbreak of COVID-19 the situation with border restrictions, and the fact that our venue is now being used exclusively by the NRL, we have made the difficult decision to cancel BrewCon 2021.
The ongoing risk associated with running such a large event until the situation with the pandemic changes means we will not be rescheduling the 2021 event, therefore next BrewCon will be held in Queensland in August/September 2022.
The good news is we are pushing on with the Independent Beer Awards (the Indies) this year. You’ll remember we successfully delivered the ceremony online in 2020 so now we are working toward a bigger and better version for mid-October this year, including official state parties once again. Stay tuned for confirmation of the date and opportunities to get involved.
We received a record 1381 entries this year, so it looks like being one to remember.
BrewCon, the Independent Brewers Association's (IBA) annual conference is heading to the Sunshine Coast this August and September.
The event, which combines a trade expo with a packed program of presentations, discussions and seminars, and culminates with The Indies awards, runs from August 30 to September 1.
The event takes place at the Novotel Twin Waters Resort and Sunshine Convention Centre, with a schedule that includes sessions on research and data, brand and marketing, sales, beer quality and technical brewing, sustainability, technology, and innovation.
Delivering the keynote address is Simon Griffiths, co-founder and CEO of Who Gives a Crap, the social enterprise he launched with a crowdfunding campaign that featured him sitting on a toilet on a live stream until he had pre-sold $50,000 worth of toilet rolls and generated more than $1 million in PR value.
Since then, Who Gives A Crap has tripled in size year-on-year, and donated more than $1 million in five years. Prior to this, Simon was a founder of Shebeen, a non-profit Melbourne bar which sold exotic beer and wine from the developing world and donated 100 percent of profit from each sale to a development project in the drink’s country of origin.
“With almost 2,000 attendees, this year’s BrewCon will feature more than 80 exhibitors and loads of opportunities to learn, catch up, network, and have fun,” says IBA chair Pete Philip.
“We’re chuffed Simon agreed to be involved in BrewCon 2021 as many independent breweries use Who Gives A Crap products, and feel very much in touch with the values of Simon and his company,” said IBA GM Kylie Lethbridge.
“To stretch the alignment even further, Simon is also well known as the co-founder of Shebeen, a non-profit bar in Melbourne’s CBD that opened in February 2013 and ran for just over three years,” said Lethbridge. “It sold exotic beer and wine from the developing world, with 100% of profit from each sale going to a development project in the drink’s country of origin.”
BrewCon tickets are on sale now, as is on-site accommodation and brewery tours of the Sunshine Coast's breweries.