The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.
While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.
One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.
The future of local beer – it's STILL in your hands.
Postcards from the Edge
The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.
Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.
You can find all the stories below – and get in touch if you have a story you think should be there.
Postcards From The Edge No.2: GoFeedMe
What do you do if you're one of the thousands of beer and hospo people forced out of work by the COVID-19 pandemic? In the case of Deb Lieu and James Balboni, you launch a mission to feed others in your position.
Postcards from the Edge No.13: Tumut To Go
Pubs and breweries across the country have been switching to home delivery as a means of #keepinglocalalive. But few are clocking up the kilometres – or doing it with the panache – of Tumut River Brewing Co.
Postcards from the Edge No.45: Mr Frothy
Growlers played a huge role #keepinglocalalive during the first lockdown. Now much of Victoria is closed again, they're back, with one brewery even set to delivery them from the High Country to Melbourne homes.
Postcards from the Edge No.26: Hanging On By A Thread
This Postcards series has shown how many businesses connected to beer and hospo have suffered. Guy Southern joined Short Batch as they printed #keepinglocalalive t-shirts and we chatted to CraftyMerch about their roller coaster ride.
Postcards from the Edge No.55: Check Yourself
Venues across the country have implemented COVID-Safe plans to let punters inside and now the Night Time Industries Association is calling on customers to do their part too.
Postcards from the Edge No.16: Isolation Degustation
Many beer venues aren't just sending beer and food home through the shutdown, but looking to have fun with it, from "Isolation Degustations" in South Brisbane to classic pub Daily Deals in Port Melbourne.
Take Care
These remain difficult times for employees and business owners across the industry. Look after each other.
For more information or support surrounding mental health issues, you can contact:
* Beyond Blue on 1300 22 46 36
* Lifeline on 13 11 14
* Movember Conversations is an interactive tool from the Movember mental health team
Order online and have beer, food (and sometimes more) delivered to your doorstep – it might be the brewer or your favourite bartender making the drop!
Many local breweries and venues have switched to takeaway, drive-thru and Click & Collect services. Swing by, grab some goodies and put a smile on their faces!
When restrictions start to ease, venues will begin to open to varying numbers of guests. Call in for some ol' fashioned hospo!
Grab some beer swag – t-shirt, stubby holder, beanie, glassware, you name it – to show off your love for your locals.
Invest in the future and buy a voucher now you can use at your local later. Or you could consider viewing tickets for a cancelled event as a donation.
