The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.
While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.
One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.
The future of local beer – it's STILL in your hands.
Postcards from the Edge
The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.
Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.
You can find all the stories below – and get in touch if you have a story you think should be there.
Help #emptythekegs
Much of Australia has faced lockdowns through 2021, making it difficult for breweries and venues to sell kegs. In response, one beer lover has launched the social media campaign #emptythekegs to help keep tap beer moving.
Postcards From The Edge No.56: Duking It Out
While many beer venues have struggled during the pandemic, the Thorpe Hospitality Group managed to increase their revenue, tripled their staff, and have now acquired a new pub, The Duke of Enmore.
Postcards from the Edge No.27: Bunker Down
For the team at The Welder's Dog in northern New South Wales, the challenges of dealing with COVID-19 have brought them new partners, new customers and a new approach for their business going ahead.
Postcards From The Edge No.1: Cherry Cheer
As the beer and hospitality industries adapt to the new reality, there are some inspiring examples around. We joined The Cherry Tree crew as they launched their home deliveries by bringing cheer to the streets of Richmond.
Postcards from the Edge No.22: Have A Beer Together
Plenty of beer businesses have been connecting with their fans online since venues were shutdown. And a new YouTube channel launched the day after they closed has been bringing a variety of shows to isolated beer fans too.
Postcards from the Edge No.26: Hanging On By A Thread
This Postcards series has shown how many businesses connected to beer and hospo have suffered. Guy Southern joined Short Batch as they printed #keepinglocalalive t-shirts and we chatted to CraftyMerch about their roller coaster ride.
Take Care
These remain difficult times for employees and business owners across the industry. Look after each other.
For more information or support surrounding mental health issues, you can contact:
* Beyond Blue on 1300 22 46 36
* Lifeline on 13 11 14
* Movember Conversations is an interactive tool from the Movember mental health team
Order online and have beer, food (and sometimes more) delivered to your doorstep – it might be the brewer or your favourite bartender making the drop!
Many local breweries and venues have switched to takeaway, drive-thru and Click & Collect services. Swing by, grab some goodies and put a smile on their faces!
When restrictions start to ease, venues will begin to open to varying numbers of guests. Call in for some ol' fashioned hospo!
Grab some beer swag – t-shirt, stubby holder, beanie, glassware, you name it – to show off your love for your locals.
Invest in the future and buy a voucher now you can use at your local later. Or you could consider viewing tickets for a cancelled event as a donation.
