Be Part Of Sydney Beer Week 2025

March 12, 2025, by Media Release

Be Part Of Sydney Beer Week 2025

Expressions of interest to take part in Sydney Beer Week 2025 are now open. The event, which relaunched after a multi-year hiatus in 2024, returns in October, with the organisers inviting breweries as well as venues to host events at this year's SBW.

Anyone interested in taking part has until April 27 to make their pitch. Sydney Beer Week 2025 runs from October 20 to 26.


Sydney Breweries & Venues – Let’s Make Sydney Beer Week 2025 Bigger Than Ever!

Are you a Sydney brewery or a venue pouring great beer? Then you should be part of Sydney Beer Week 2025! Last year was fantastic – drinkers discovered new venues, new breweries, and exciting beers, engaging with fresh ideas and unique experiences across the city. This year, we’re continuing our venue-first focus, bringing breweries and bars together to create engaging, educational, and unforgettable events that showcase independent beer to both new and loyal consumers.

Breweries – Start the conversation with venues already pouring your beer. What can you create together? How can you build both of your brands? What will excite consumers and keep them coming back for more?

Venues – Sydney Beer Week is your chance to collaborate with some of the best breweries in the industry, hosting events that drive engagement, boost sales, and build long-term relationships with beer lovers. This year, we’ve opened opportunities for brewery-based events, but let’s be clear: our core ethos remains the same. Supporting venues is crucial to the success of the brewing industry, and we want to ensure Sydney’s bars, pubs, and restaurants remain the heart of beer culture.

Key dates, prime time slots, and marquee event opportunities will be given priority to venues running events. If you’re aiming for a Friday night event, partner with a venue—those events will take precedence.

Breweries, if you’re hosting an event at your own site, make it bold, marketable, and impossible to replicate in a bar. Simply pouring beer at a brewery isn’t enough—we need experiences that truly engage and excite drinkers.

Time to get moving! Start talking to your key venue partners, brainstorm fresh ideas, revisit past successes, and consider new releases, collaborations, or formats that showcase what makes your brewery special. Sydney Beer Week is your platform to market your brewery, your beers, your people, and the venues that support you. Let’s come together to celebrate and elevate Sydney’s incredible beer scene! 

Key Dates:

  • EOI Opens: 1 March 2025
  • EOI HARD Close: 27 April 2025
  • Events Confirmed with Breweries / Venues: 30 April 2025
  • Event Schedule Announced: May 2025
  • Marketing Commence: 25 August 2025
  • SBW 2025: 20 – 26 October 2025

VISIT THE SYDNEY BEER WEEK WEBSITE

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