There’s little more than two weeks now until the inaugural Craft Beer Rising. Already, more than 70 events have been registered by breweries and venues across the country, with each of the six states now represented. They range from simple offers to tap takeovers featuring a venue’s nearest and dearest breweries, from new beer launches two new brewery launches, and from citywide treasure hunts to the first ever Big Beer Bashes cricket match in St Kilda.
If tucking into delicious, locally brewed craft beer wasn’t enough incentive to take part in Craft Beer Rising, we thought we’d give you a little more encouragement. From today, if you’re out and about with your mates enjoying some quality local tipples – or doing something related to Aussie craft beer – then take a photo, post it on Instagram with the tag #CBR14 and it will appear here on the Craft Beer Rising website. The latest four photos will also appear on the homepage.
Come February 23, when the party is over for 2014, we will select the best and send prizes whizzing to the star photographer’s door. The usual Crafty Pint competition rules apply, which you can find elsewhere on this site. So get creative, get snapping and let’s see what you’ve got.
Also, if anyone is planning to celebrate the day by purchasing a Craft Beer Rising T-shirt, then you had best get a move on. They are available via Red Bubble here, and there is a manufacturing and delivery period of a few business days so if you want yours ready for February 22, time is ticking.
As for any venues or breweries that plan to take part but are yet to register their event, please do so as soon as possible. We have set no deadline on submissions, but we are keen to hit up the media across the country armed with the events ASAP, so the quicker you get yours up on the site the better. We have a few enquiries already, so wish to get another media release out at the very start of next week. Register here.
THE CRAFT BEER RISING MANIFESTO
Here are some ideas on how you could spend the dayâ¦
1. Head to your nearest brewery and share a beer with the brewer.
2. Go to your nearest participating venue pouring all Aussie beer for the day and join in the fun.
3. Take a trip down Memory Lane with the first Australian craft beer you ever enjoyed.
4. Gift a bottle or glass of your favourite Aussie craft beer to a mate who claims they don’t like beer.
5. If all your local venues sell crap beer, gift the landlord a bottle of your favourite Aussie craft beer and suggest they get with the program.
If you can do the above with a mate (or loads of mates) who are yet to be converted all the better – let’s spread the love!
