Borrowing from pop culture is one way in which many breweries have fun with their beers and branding. But is there a danger of overstepping the mark? And what are the consequences for anyone that does?
The Collaborators is the series in which we shine a spotlight on people and businesses working in tandem with the craft beer world. Here, we meet a designer whose work adorns beer magazines, cans, decals and even a pub.
All Inn Brewing was one of the first of the new wave of Brisbane breweries to open. Now, five years on, the Banyo operation has unveiled a new look, new beers and eye-catching new tinnies too.
Following on from our look at branding in the beer industry, Ross Lewis chats to a couple of designers working on Australian breweries' cans as well as a brewery owner whose tinnies are among the most spectacular you'll see.
With the marketplace becoming ever busier, cans on the rise and breweries rebranding seemingly every week, it's time to revisit the issue of branding. Over two days, our trio of WA writers examine one of the great challenges facing brewers.
We've given Crafty a refresh. Out with the old and in with the new: a new logo, a new look and some new features, including Crafty Recommends – an enhanced map helping you find more of the goods stuff. We hope you like it!
Today sees Two Birds Brewing founders Jayne Lewis and Danielle Allen celebrating the completion of their journey from contract brewers to fully self-sufficient brewery owners. They're marking it with a new beer and new look too.
As it prepares to launch into its second decade of brewing, WA's Mash is starting afresh. Inspired by one of the newest members of the brewery team, they've unveiled a new look and are set to release some of their beers in cans too.
After years of changing ownership, management and brewers – plus concerns over consistency – a new team at Kooinda hopes a brand refresh and the outsourcing of much brewing will see the much-loved brewery rise again.
As the beer landscape in Australia becomes ever more crowded and competition intensifies, it's not enough simply to brew good beer. How a brewery presents itself and its beers is perhaps more crucial then ever before, so we're addressing branding as our second "Big Issue" topic.