If you thought regular ol' craft beer has a bit of a tough time making inroads against the mega-brands, spare a thought for mead producers.
The honey-fermented beverage - which often shares beer ingredients such as grain and hops - has a certain quaintness that seems to belong in a medieval monastery.
But that's all changing and mead is on the rise again.
On Tuesday 21st October at Melbourne's Two Row bar you'll get a chance to learn all about it from one of the USA's finest mead producers, Michael Fairbrother of Moonlight Meadery.
The brewer will be along, sharing six different varieties of mead and pairing them with cheese.
Tickets are $25 and limited - book yours here.