Beer Swag Day
Beer Swag Day

The outpouring of support for the local beer community since the COVID-19 crisis brought much of it to a crashing halt has been incredible. People have been showing off their love for their local pubs, bars, breweries and bottleshops so we thought: "Why not take that up a notch?"

The beer world is a colourful and fun place and it's not just the beer and the people that make it that way. There's the dazzling array of t-shirts, beanies, stubby holders, trucker caps, hoodies, glassware, bottle openers, growlers and more that play their part.

So, inspired by triple j's Ausmusic T-Shirt Day, we're launching Beer Swag Day and encouraging everyone to get hold of some swag from their favourite local brewery, bar or bottleshop (if you can afford to at this moment in time) and show it off on May 23. If you get in before midnight on May 3, you can grab a #keepinglocalalive t-shirt too.

We'll be handing out prizes for the best photos and posts from each state and territory who will then play off for the main prize*: a swag full of beer swag. That's right: the perfect gift for the beer lover in isolation – a swag for one filled with good beer and merch galore!

How to take part

 Bag Some Swag!

Pick up some new merch from your favourite local beer businesses (or pull out your existing swag if money's tight right now).

Show Us Your Swag!

Post photos of your haul online on May 23.

If you're on Instagram use the tags #keepinglocalalive and #beerswagday and make sure you tag the local businesses you're showcasing.
On Facebook, tag the @keepinglocalalive page, the businesses you're showcasing and use the tag #beerswagday.
You can start posting before the big day but we'll be looking at posts on the day when it comes to judging the prizewinners.

Win Some Swag!

We've got a case of local beer and a Keeping Local Alive t-shirt up for grabs for one winner in each Aussie state and the ACT*. We'll be looking for the biggest hauls, the most creative posts, the most amazing pieces of vintage clobber – whatever it takes to impress the team of #keepinglocalalive judges.

Win A Swag Full Of Beer Swag!

The winners* will go forward to a public vote to find the ultimate champion who will win a camping swag filled with beer and merch to be delivered to their door.

The Prize Lineup

 

There will be one winner of the ultimate prize: the camping swag (pictured above) stuffed with beer and beer swag – and now including a dozen cases of Fury & Son Long Hot Days to be sent to the winner over the course of a year. Human not included.

Donations for the swag so far come from Morrison Brewery, Hawkers, Holgate, Shifty Lizard, Wolf of the Willows, Bad Shepherd, Bogs Footwear, Ocean Reach, Wayward, Grainfed, Feral, Nail, Thunder Road, Gage Roads, Good Beer Week, Yakima Chief Hops, Goodtimes Craft Beer, Mr Banks, Thirsty Merchants with examples of pretty much their entire range, Impi Brewers, Eagle Bay, The DTC, Nowhereman, The Seasonal Brewing Co, Zendoke, Rocky Ridge, Mane Liquor, and with more to come...

If you'd like to add to the haul, drop us a line!

The State / Territory Prizes

We've lined up a mixed case from each state plus ACT and will be pairing them with a #keepinglocalalive t-shirt. The legends who've put them together are:

  • WA – Cellarbrations Carlisle / Grain Cru – mixed case of WA beers
  • SA – Goodwood Cellars – mixed case of SA beers
  • TAS – Sonic Syrup – one of their Community Cubes Vol.2
  • VIC – Mr West – mixed case of VIC beers
  • NSW – Beer Cartel – one of their #keepinglocalalive packs featuring NSW brewers
  • QLD – My Beer Dealer – a mixed case of QLD beers
  • ACT – Plonk – a mixed case of ACT beers

 

Let's see what you've got. Let's celebrate our amazing Aussie beer community. Let's have some fun. Let's continue #keepinglocalalive.

View the competition rules here. To find out more about Beer Swag Day or the #keepinglocalalive campaign get in touch.

* NB Gaming Control Regulations in the NT mean we can't offer the same prize to entrants there. Instead, we'll add extra merch on top of the Keeping Local Alive t-shirt for the winner of the best NT post.

Thanks to Short Batch / El Loco for their support in getting campaign t-shirts available so fast and reducing their costs too!

The Crafty Pint is an independent online magazine and resource for anyone interested in craft beer in Australia. We bring an honest, old-fashioned journalistic approach to beer's brave new world, telling stories because they're worth telling not because someone is paying us to write them.

Like many of the people who have changed the face of beer in Australia, we believe in authenticity, integrity, enjoyment and love. We hope to play a role in helping good beer, brewed by good people, find its way into the hands of more drinkers.

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