Several experienced brewing and distilling leaders have launched The Brewers Institute; courses that aim to assist brewery owners build strong craft businesses.
The founding director are Michael Capaldo from Hop Products Australia and chair of Hobart Brewing Company, Troy Trewin (pictured above).
Further details are available via the media release below.
Media Release: New Brewers Institute focused on helping Australia’s brewers to succeed
A Tasmanian-led brewing and distilling education business has announced the launch of ‘The Brewers Institute’, a new business and courses designed for the brewing industry, which will assist current and prospective brewery owners to build strong and successful craft brewing businesses.
The Brewers Institute brings together solid business knowledge, marketing expertise and an effective roadmap to help people that are already in the brewing industry or those thinking of joining the industry to start, run and grow their brewing businesses.
Lead Director of The Brewers Institute Troy Trewin, has been involved with the brewing industry for over 7 years, and is the current Chair of The Hobart Brewing Company and brings experience from his business consulting business. Fellow Director, Michael Capaldo who is Newcastle-based, is an industry veteran with 10 years brewing and 7 years supply experience in the brewing industry. He is also the National Sales Manager for Hop Products Australia.
Mike and Troy are supported by the sister company The Distillers Institute (TDI) that launched in 2020. TDI has helped more than 600 people through its two business courses, with more than ten percent of those going on to start their craft distillery businesses. Current Directors of TDI are Anne Gigney, who has been involved in education in the distilling industry for the past 10 years, Ian Thorn who is the Distiller at the Gospel Distillery in Melbourne and an Institute of Brewing and Distilling (IBD) Tutor, and New Zealand gin legend and Mr Gin, Marcel Thompson.
Troy, who brings 20+ years as a business advisor and consultant to both industries says “Now, more than ever, it is critical for anyone thinking of starting a brewery, or swapping from homebrew to something more professional, to do it right.
“This means making a great plan, doing the numbers and the business planning to make sure that your ideas will hold in the market, and then working through the nuts and bolts of process, marketing and sales is absolutely critical.
“A lot of people don’t know of the tremendous support the Federal government provides the craft brewing industry, with its $350,000 annual excise rebate per brewery - which means you’d need to sell more than $5 million in pints in your brewpub before paying this excise tax.
“The ‘Planning Your Successful Craft Brewing Business’ online course is the first step that any brewer should take before they buy equipment, or think about producing a brew. Getting the vision, the financial plans and the whole picture complete before you start anything is so important.”
TBI Director Mike Capaldo agrees. “In the current environment, when competition is high and some businesses are feeling the pinch, it can be very easy for businesses to find themselves in trouble.
“For me, getting involved with The Brewers Institute is about helping brewers to get that surety that the journey they are going on is the right one.
“If we can help brewers, even just a bit, to build a more robust business, be thinking about their business and effectively reaching customers, and that helps them make a success of their business or reduces their risks in the current market. Then that’s a win all around.”
The Brewers Institute’s “Planning Your Successful Craft Brewing Business” course is now live. This deep online course is delivered over eight detailed modules, covering: Industry Context; Legal Definitions; Market Research; Business Planning and Structures; Financial Modelling; Development and Building Approvals; and information about the Australian Tax Office requirements.
Students join the course and can work through the modules at their own pace, with business templates and downloads to assist with their planning. These are supported by live monthly Masterclass Webinars, a private Facebook group and an industry suppliers list.
The “Planning Your Successful Craft Brewing Business” online course is now live at www.thebrewersinstitute.com with a special introductory offer available until Monday 24 June.
