The IBA and the menu platform me&u have come together to support members in promoting their awards wins through m&e.
It aims to help members share their trophy and medal success from the major awards, while m&e will also promote the awards to hospitality venues in their network.
IBA and me&u partner to promote Independent Beer Awards winners
The Independent Brewers Association and me&u have developed a How-To Guide to support our shared members with the aim of making the most of the me&u tools when promoting their 2024 Independent Beer Awards’ win.
At the IBA, we know that me&u’s hospitality sales and marketing tools supported many of our members during the pandemic. It’s innovations such as these that kept indie brewers at the forefront of excellence in hospitality and its why we are excited about this new partnership.
“Finding new and creative ways to get the Independent Beer Awards winners in front of consumers is always a work in progress. The team at me&u have made it easy for our shared members to increase the visibility of their achievements” says Sabrina Kunz, Head of Industry Development.
As our members are busy running their business, this How-To Guide provides step-by-step instructions and links to make it really easy for breweries to promote their wins and the Independent Beer Awards more broadly.
me&u will also be directly promoting all 2024 Independent Beer Awards winners to their hospitality venues.
“Showcasing the exceptional quality of beer being produced by independent breweries to our nation of hospitality venues is an important step in making sure locally made options are always at the forefront. We are grateful that me&u see the value that independent brewers bring to the community and are providing this generous opportunity to promote the Independent Beer Awards to drive consumer engagement ” says Kylie Lethbridge, Chief Executive Officer.
The IBA and me&u look forward to continuing our partnership beyond the awards.
All 2024 Independent Beer Award assets (medals and artwork) will be available to winners from 3 August 2024.
