Dainton Family Brewing has been responsible for brewing an eclectic range of typically hop forward beers, first as a gypsy operation, now at its own brewery. They're looking for a sales & marketing all-rounder to help drive the business forward.
JOB DESCRIPTION: SALES & MARKETING MANAGER
THE ROLE
We want a passionate, excited, enthused, engaging and driven individual who can create and drive forwards our in-house brands. Creating and implementing a sales and marketing strategy is the key role we envisage for this position.
Responsibilities include:
- Produce marketing and sales activity plans and develop and execute both traditional and digital campaigns to increase brand awareness and sales
- Work to agreed targets for all activities providing tracking to enable effective measurement and return on investment (ROI). Analyse and report on outcomes of all activities against expectation.
- Working closely with distributors, customers and consumers to understand current market place activity and trends
- Work to ensure the right audiences are targeted with the right messages at the right time, identifying, planning and delivering a range of sales enablement tools, including all web pages, information sheets, client case studies, brochures and folders etc.
- Create and edit the relevant content for the website, packaged goods and social media channels.
- Website SEO and SEM.
- The creation and management of all relevant events, from the distribution of invitations, venue selection, registrations, managing attendee lists to sending confirmation emails, follow up phone calls etc.
- Coordinate and manage regular email communications - from liaising with the content creators (internally and externally) through to the build, production, delivery and reporting.
- Develop relevant social media content, to drive the overall company marketing.
- Handle web and social media administrative functions, such as newsletter preferences, moderating user-generated content, user feedback and trouble-shooting.
- Creating a real “pull” from the consumer end is paramount. We want the brand to scream excitement and fun!
- Demonstrating and increase in sales is key to this role. Whilst marketing planning is vital, ROI from sales and profit increase is paramount.
WHAT ARE WE LOOKING FOR
A positive, engaging and responsible person with a results orientated mind. Someone who is passionate about what they do and stand for. You would be outgoing, friendly, confident, “can-do”, transparent, highly organised, integral, competent and open to all possibilities for the company and yourself.
THE REWARDS
We would offer a sizeable bonus structure based on meeting of KPIs. Possible company shares as well. If you love great beer then that’s a bonus for you too!
If you're excited by what you have just read and know that you have what it takes to work with us Email your cover letter and CV to dan@daintonbrewing.com.au.
