Perth's new Optus Stadium is set to open this weekend and the beer lineup has been confirmed. While all general admission areas will only be pouring mid-strength beers due to liquor licensing restrictions, Gage Roads has brewed special versions of a number of its beers too.
It means that as well as the brewery's new Alby Crisp Lager, all attendees will be able to choose from 3.5 percent ABV versions of Single Fin summer ale and Atomic American pale ale plus the Hello Sunshine apple cider. Anyone with seats in the premium parts of the stadium will be able to choose from the entire Gage Roads range.
The announcement was made by the stadium management today, along with the news that fans will pay the same price as they have previously at Domain Stadium and the WACA Ground. This means a 425ml cup of beer at the stadium will be $8.50.
Optus Stadium CEO Mike McKenna said the intention was to put the fans first.
“Gage Roads is a fantastic local company, producing quality beers," he said in a statement. "We’re thrilled to be providing a broad selection for patrons, including two special edition beers that will only be poured at Optus Stadium.
"Stadium fans will have a choice of beverages that are brewed just 14 kilometres away at a price consistent with other major sporting venues.”
Among the beers available in premium areas of the stadium will be the full-strength Alby Draught lager, 2016 AIBA Champion Australian Beer Little Dove, Sleeping Giant IPA, Narrow Neck Pale Ale and Breakwater Australian Pale Ale.
Gage Roads managing director John Hoedemaker said: “It’s a very exciting time for our company. We are looking forward to providing fans with a selection of our locally crafted beverages to enjoy while they are experiencing the very best sport and entertainment at this magnificent venue.”
Optus Stadium will open this Sunday with an Open Day, followed by the Gillette One Day International between Australia and England on January 28, an AFL Women’s match on February 10, Ed Sheeran concerts on March 2 and 3, the Perth NRL Double Header on March 10, and the AFL Premiership Season from March 25.
Read more on this story in our interview with Gage Roads head brewer and COO Aaron Heary – how the beers were chosen and redesigned, what it means for the wider beer industry and more – here.
UPDATE: Since the Perth Stadium lineup was announced, Gage Roads has also been confirmed as a beer partner for the forthcoming Rugby 7s tournament in Sydney.