The largest survey of consumer trends and attitudes in the local beer industry is back. The Beer Cartel Australian Craft Beer Survey last took place in 2020, and this time has a particular focus on alc-free and GF beer plus purchasing habits and how they compare with the peak of the COVID pandemic.
Since first launching in 2016, the survey has received more than 80,000 responses. In 2020, Black Hops were named the best in the country, with beer drinkers expressing an ever-greater love for supporting local breweries.
Given how fast the beer world – and, indeed, the world as a whole – has changed in the past two years, it will be fascinating to see where crafty drinkers affections lie now.
In a media release announcing its return, Beer Cartel director Richard Kelsey said they were keen to what impact alcohol-free beer – which we wrote about again ahead of Dry July – has had on consumption habits.
“We’ve seen a significant increase in alcohol-free brands available in the market over the past couple of years. It will be really interesting to see if that has translated into consumption across the wider market,” he said, adding: “In the last iteration of this study in 2020 we saw a shift to buying beer online, driven by the first COVID-19 lockdowns in Australia which forced on-premise venues to shut.
"This included breweries who had to close their taprooms for a period, with many opening online stores. Now that we are moving to a world where COVID-19 is less of an issue, it will be fascinating to see how this trend has changed.”
The survey is set to close in mid-August, with $500 to spend on craft beer up for grabs for one lucky respondent. The results will be made public as in past years.