NZs Clayton Hops Add New Advanced Hop Products

October 5, 2023, by Media Release

NZs Clayton Hops Add New Advanced Hop Products

New Clayton Hops have released a number of advanced hop products, including hop oils, concentrated hop pellets and a thiol precursor powder that respectively sit under the brand names, Amplifire and Thiol Theory. Full details are available in the media release below. 

Clayton Hops introduces cutting-edge new products to portfolio. 

A new suite of advanced hop products and brewing products is being launched by New Zealand’s largest hop grower, Clayton Hops, to address the growing interest in alternatives beyond standard hop pellets. The new range includes fresh hop oils, a thiol precursor powder and cryogenically produced concentrated hop pellets.  A range of hop pellets infused with the thiol precursor powder will also be available.

“At Clayton Hops we see immense potential for diversifying our range beyond standard hop pellets. Our fresh hop oils and concentrated hop pellets will be made at our facility in Tasman, New Zealand, further strengthening and showcasing our fully integrated business and commitment to environmental well-being.” says CEO Brian Clayton. 

“Customer insights suggest that beer drinkers and brewers alike are seeking bolder, cleaner flavours and brewers are constantly looking for ways to improve their efficiencies, reduce waste and cost to their businesses.  Our hops go from bine to bottle in one day for our fresh hop oils, which results in an exceptionally clean and intense aroma profile with no bittering.  Being so highly concentrated and made here in New Zealand, our hop oils are a sustainable addition to a brewer's toolkit of hop products. The cryogenic hop pellets are another way brewers can save on raw material weight, improve brew efficiencies, get a more intense aroma and flavour hit from our distinctive New Zealand hop varieties and do their bit for the environment.”

Clayton Hops has four hop farms totalling 1,350 acres in the Tasman region at the top of New Zealand’s South Island. The family-owned and operated business has fully integrated facilities, including modern harvesting systems and a new world-class processing, packing and storage facility. 

The fresh hop oils and concentrated hop pellets will be marketed under a new brand – Amplifire™ – which is born out of the idea to give brewers a virtual megaphone to showcase their craft and amplify flavours and aroma. The thiol precursor powder is made from an organic Marlborough, New Zealand Sauvignon Blanc grape extract and will go under the brand name Thiol Theory™, allowing the tropical flavours New Zealand hops are renowned for to be further unlocked. 

“We are the first and only New Zealand growers to be investing in this cutting-edge technology in-house, which really reflects our passion for the industry and our intention to ensure New Zealand keeps up with the rapid pace of innovation in the competitive global brewing community. Clayton Hops has its sights firmly set on the future with these product developments.  We are super excited to see how brewers respond to and use the new products.”

A refreshed Clayton Hops website is now live with all product information including the option to pre-order product.

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