Phoenix Beer have announced that due to significant cost increases, the distributors have decided to heavily reduce the amount of Sierra Nevada beers they'll bring into Australia.
Below is a message from owner Leif Ryan about the decision.
Phoenix Beers' Announcement On The Importation Of Sierra Nevada Beers
It is with deep regret that due to persistently high shipping costs, as well as general cost increases, we have taken the difficult decision to heavily reduce the importation of Sierra Nevada beers into Australia.
Beginning late December 2023 / early January 2024, the only product that will be available on a full-time basis will be the Sierra Nevada Pale Ale Draught Style 355ml cans.
All other products will only be imported on an ad-hoc/pre-order manner. While we will endeavour to bring you specialties/limited releases and other core-range products, none of these will be available year-round.
Part of this review also includes the cessation of all Sierra Nevada keg product, including the Pale Ale, which will not be available at all. The costs of shipping and returning empty kegs have made this completely unviable to import in any manner.
Based on current stock in transit and demand, we anticipate depleting Sierra Nevada Pale Ale 58.67 litre kegs late January / early February 2024.
As the owner of Phoenix Beers this has been an incredibly difficult decision to make. Sierra Nevada have been an integral part of the growth of Phoenix Beers over the years. Sierra Nevada are without question the pioneers of Craft Beer and have inspired so many Australian consumers and brewers alike on their journey.
While we know there will be much disappointment at this decision, unfortunately in the face of the current high cost of doing business, and position of the market, we were faced with no other option.
We have limited amounts of Pale Ale bottles, Torpedo cans and bottles, Hazy Little Thing and Barrel Aged Narwhal cans available. Once depleted there will be a gap until we are able to bring in more of these fantastic products. I encourage you to get your orders in now should you wish to secure the last of these.
Please contact your local sales representative, visit our portal or email our office to order. Stocks are limited and I cannot promise you will get everything you order.
Lastly, I’d like to thank you all for your support of this product over the years. The success of this product in Australia has been incredible, all thanks to you and your customers. I do hope that one day when conditions change, we may be able to review this decision, however until then I appreciate your understanding and continued support.
Leif Ryan, Owner, Phoenix Beers.
