The owners of Ballistic Beer Co have announced they are to close their existing venue in Airlie Beach and have embarked on a search for a new home for the brand in the region.
The Catchment Brewing Group acquired Ballistic Beer Co following a period of voluntary administration in early 2023. The deal saw them inherit a number of sites, including one in Bargara and one in Airlie Beach.
However, they have decided to explore other options for Ballistic in the popular Whitsunday Region.
Media Release: Exciting New Chapter for Ballistic in the Airlie Beach Region
Ballistic Beer Co. is thrilled to announce its strategic evolution in the Airlie Beach region. As part of our commitment to enhancing the Ballistic brand experience, we've made the decision to review our venue and location strategy. This review is focused on elevating our presence and bringing Ballistic closer to our customers in more impactful ways.
While this means we will be closing our current Airlie Beach venue, it's a step towards a brighter future. This change is not an end, but a new beginning, signifying our dedication to growth and innovation. We are exploring exciting new venues and locations that will better serve our community and showcase the unique Ballistic brand.
Stay tuned for upcoming announcements as we continue to bring exceptional experiences and craft beer to the heart of Airlie Beach and beyond. Thank you for your continued support as we embark on this exciting journey!
Ballistic Brewery CEO, Matt Newberry said: “We entered the business 12 months ago and have learned a lot about the Ballistic brand and its presence in different geographical markets. Our review is now complete and we’re genuinely excited about bringing the Ballistic brand to life in new and exciting ways."
