Blackman's Beers Now Available At Kardinia Park

March 18, 2024, by Media Release

Blackman's Beers Now Available At Kardinia Park

The Geelong Football Club have announced they've renewed their partnership with CUB as the new AFL season gets underway. 

It means the major brewer's beers will continue to pour at Kardinia Park. And, in good news for indie beer lovers, Blackman's Brewery's beers are also available at the freshly-renovated stadium. 

They'll be served on tap and in cans, with further details about the partnership in the below media release. 


Media Release: Cats Renew Partnership with Carlton & United Breweries

Geelong Football Club is excited to announce a renewal of its partnership with Carlton & United Breweries (CUB) for a further five years. 

With the opening of the new Joel Selwood Stand at GMHBA Stadium increasing the capacity to 40,000 people, Cats fans can still enjoy Carlton Draught, Great Northern Super Crisp, Peroni, Mountain Goat Very Enjoyable Beer and more on-tap. CUB packaged beers and ciders will also be stocked in bar fridges across the stadium, helping ensure Cats fans have access to Australia’s leading beer range.

Geelong Football Club Chief Operating Officer Simon Kelleher said:

“We are thrilled to announce the renewal of our partnership with Carlton & United Breweries for a further five years. 

“With the Joel Selwood Stand increasing our capacity for all Geelong home games to 40,000, our priority is to deliver an unmistakably Geelong match day experience at GMHBA Stadium for our members and supporters. After working closely with the team, it was clear what was best for our members and supporters was an extension of our long-standing partnership. We look forward to delivering CUB’s much-loved beverage products to patrons in 2024 and elevating this partnership over the course of the next five years.”

CUB is a proud part of Asahi Beverages. Asahi Beverages Group Chief Growth & Strategy Officer Brian Phan said: 

“Geelong fans have watched some of the all-time great moments in football at their home ground with a fresh CUB beer in hand. We are delighted to be continuing that great tradition with this announcement.

“We love being associated with the Geelong community through our brands, and it doesn’t get much more Geelong than GMHBA Stadium.”

To celebrate Geelong’s unique regional identity, beers from Torquay-based Blackman’s Brewery will also be served at the stadium.

As part of a separate deal with the Cats, Asahi Lifestyle Beverages drinks will continue to be available at the stadium including Pepsi Max, Solo, Gatorade and Cool Ridge.

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