They rarely rise to become big sellers for the breweries that make them and are often lagers or approachable pale ales, yet that hasn't stop a growing number of local brewers launching beers with their locals and locale front and centre.
While many brewers are happy to stick to the [Brewery Name] [Beer Style] format when naming their beers, there are plenty who seem to take as much pleasure from coming up with beer titles as the liquid itself. We find out why from three of the most avid fans of beery wordplay.
With the seventh iteration set to leave the brewery this week, we chat to Moon Dog co-founder Josh Uljans about the only special release to be released annually. This is The Story Of: Black Lung.