labels
The Collaborators: Feeling Animated
With more beers fighting for tap and fridge space than ever before, the challenge of capturing beer drinkers' attention has never been greater. Label manufacturer Graphix is hoping a moving new development will appeal to brewers looking to stand out.
The Big Issue: Branding
As the beer landscape in Australia becomes ever more crowded and competition intensifies, it's not enough simply to brew good beer. How a brewery presents itself and its beers is perhaps more crucial then ever before, so we're addressing branding as our second "Big Issue" topic.
