Fresh is best is a mantra we hear often in the beer world but can a beer be too fresh? Packaging shock is common parlance in the wine world but rarely raised in beer, while hazy, hoppy beers can perform better later too.
A number of well publicised cases has brought the role of ABAC in setting the standards for alcohol advertising to the fore. We speak to ABAC's chair and industry figures to find out how businesses can avoid running into trouble.
The Independent Brewers Association has today released an exhaustive set of labeling guidelines for brewers. The aim is to ensure they are compliant and aware of anything that could potentially get them into hot water or hold them back.
With more beers fighting for tap and fridge space than ever before, the challenge of capturing beer drinkers' attention has never been greater. Label manufacturer Graphix is hoping a moving new development will appeal to brewers looking to stand out.
New legislation designed to tackle litter in New South Wales is set to go live this Friday. Yet there are serious and growing concerns throughout the craft beer industry that the scheme is flawed and is set to affect small brewers disproportionately.
Will Ziebell / November 27, 2017
The Crafty Pint is an independent online magazine and resource for anyone interested in craft beer in Australia. We bring an honest, old-fashioned journalistic approach to beer's brave new world, telling stories because they're worth telling, not because someone is paying us to write them.
We believe in authenticity, integrity, enjoyment and love, and hope to play a role in helping good beer, brewed by good people, find its way into the hands of more drinkers.