Over many years, Wine Sellers Direct has built a reputation for their impressive range of wine, spirits and beer. While online shopping may be a modern approach to – and an increasingly competitive marketplace for – buying craft beer, Wine Sellers Direct does it while managing to hold onto many of the elements of a brick-and-mortar bottleshop.
Largely, that’s because Wine Sellers is the online arm of Melbourne’s Nillumbik Cellars, which started out more than four decades ago as a small, independent, family-run wine retailer in Diamond Creek and now also operates Greythorn Cellars in Balwyn North.
Importantly, this means the Wine Sellers Direct has access to Nillumbik Cellar’s multitude of fridges, cold storage being something the store has been dedicated to for some time. This allows those hop-forward beers to be kept as fresh as possible before making it to your fridge via the front door.
It also means the online retailer has an impressive collection of vintage Belgian and big Australian beers that have been carefully let age and develop under the trusty eye of the team. Regarding the actual beers, Wine Sellers keeps a strong focus on local beers, whether that’s sharp pricing on cases of core range beers, or new releases from some of the country’s smallest. A sizeable number of international players are also regularly featured, including an impressive range of timeless European classics.
Despite Australia having a growing number of great independent bottleshops which focus on craft beer, there are still plenty of regions of the country where drinkers have little to no access to the rising number of craft beers now available, hence the demand for online retailers. With Nillumbik Cellars’ online arm, it helps keep the impressive range of excellent drinks that many in Melbourne’s north have long loved, into even more hands.