CBCo Brewing are one of Australia's largest indie brewers and always have a story to share with their beer. Right now, they're searching for someone to spearhead their brand strategy as their new head of marketing.
Job Description: Head of Marketing
Are you a dynamic marketing leader with a passion for craft beer and building iconic brands? CBCo Brewing is seeking a Head of Marketing to spearhead our brand strategy, drive innovative campaigns, and lead our marketing team to new heights.
About Us
CBCo Brewing is a rapidly growing craft beer company with a reputation for pushing boundaries and creating exceptional brews. Based in the heart of Port Melbourne, we are passionate about great beer and the experiences we create around it.
The Role
As the Head of Marketing, you will be responsible for shaping the future of CBCo Brewing's brand by developing and executing a long-term, creative marketing strategy. You’ll lead our marketing team, manage high-impact campaigns, and ensure brand consistency across all platforms.
Key Responsibilities:
- Develop and execute CBCo Brewing’s comprehensive marketing strategy
- Leverage data-driven insights to enhance brand awareness and customer engagement
- Oversee all digital, media, and PR efforts to maintain a strong public image
- Manage a talented team of marketing professionals, including internal team and external agencies
- Collaborate with cross-functional teams, including Sales and Operations, to align marketing initiatives with business goals
- Plan and execute creative marketing campaigns, product launches (NPD), and local area marketing (LAM)
- Manage marketing budgets and provide monthly reporting to the Managing Director and leadership team
Key Relationships:
- Internal: Leadership Team, Sales Managers, Morris Group Board
- External: Key customers, suppliers, media, PR, and design agencies
About You
We are looking for a creative and strategic leader with a deep understanding of brand development and the ability to drive results through innovative marketing initiatives. Ideally, you have a passion for the fast-moving consumer goods (FMCG) industry, with a particular focus on trade marketing.
Key Requirements:
- 6+ years of experience in marketing management
- Proven experience leading senior marketing teams in an FMCG environment
- Strong trade marketing background (3+ years desirable)
- Bachelor’s degree or postgraduate qualification in Marketing or related field
- Excellent communication, relationship-building, and leadership skills
- Experience managing digital and traditional marketing channels
- Strong analytical skills with a detail-oriented approach
- Ability to work flexibly, including occasional weekends and festivals
What We Offer
- Opportunity to lead a passionate and creative marketing team
- Work with an exciting and growing brand in the craft beer industry
- Flexible working environment
How to Apply:
If you are ready to represent one of Australia’s most exciting craft breweries and believe you’d be a great fit for the Head of Marketing role, send your CV and cover letter to Lawrence Dowd, Lawrence.D@cbco.beer.
