BoozeBud Launches Customer Loyalty Program: BudClub

November 2, 2023, by Media Release

BoozeBud Launches Customer Loyalty Program: BudClub

Online drinks retailer BoozeBud, which was acquired by Hairydog back in May this year after going into voluntary administration, has announced a new loyalty program for customers.

You can read about their plans for BudClub in the media release below.


Aussie online retailer, BoozeBud, has today launched its first customer loyalty program called BudClub.

The launch comes following Hairydog Group acquiring the online alcohol business in May this year, with a vision to harness its popularity and revitalise and grow the business and the BoozeBud brand.

When Hairydog Group acquired BoozeBud, we knew it had a significant loyal customer base who love the brand, and its selection of over 5000 spirits, wine, beer and NOLO options. We want to reward those customers, along with those who might be trying BoozeBud for the first time, so we’re excited to launch BudClub and its array of offers and incentives,” said Erin Williamson, Chief Marketing Officer for the Hairydog Group.

BudClub allows customers to earn reward points with every one dollar ($1) they spend online at BoozeBud, on any and every single product.  These points can then be redeemed on future purchases. BudClub members can also earn bonus points just by following BoozeBud on social, leaving a product review, and by having a birthday! 

“The launch of BudClub is just the first step in rewarding BoozeBud customers. We’re committed to growing this loyalty program with more rewards and benefits in the coming year, and giving our customers more reasons to choose BoozeBud for their next drinking occasion,” continued Erin.

BudClub is free to join. Head here to sign up and for full T&Cs.

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