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Cooper have unveiled a new campaign called "Local Everywhere" featuring 1,200 augmented reality Big Ales can be found across Australia. It follows research showing some 70 percent of Aussie beer drinkers are seeking local beer.
Dainton Beer have today become the latest brewing company to file for voluntary administration, citing the need to "deal with financial losses the business has accrued from ill-timed expansion in the face of declining consumer demand."
For our last blind tasting of the year, we figured we'd have a bit of fun and do something a little different from the norm. With so many celebrity and influencer-tied beers on the market, we figured we'd put them to the test.
White Bay have announced the brand and creative agency, Richards Rose, are joining the Sydney brewery as equity partners. It sees the agency join the brewery's leadership team while also working on all aspects of the White Bay brand.
Less than a month after appointing administrators, the founders of Bad Shepherd are out of administration, as of today, and remain in control of their business after their proposal was approved in a creditors' meeting.