In Breaking China, we spoke to Australian brewers looking to secure export to China on the challenges they faced. In part two, we seek a different perspective from Chinese beer writers and an expat in Melbourne working to establish a distribution network for Aussie brewers.
A growing number of Australian brewers is looking to break into the Chinese market. The craft beer market may be tiny percentage wise, but is still large in numbers. So how can brewers hope to make it there? And what beers are in demand?