Given the two businesses are now peas in a pod, it makes an awful lot of sense that when Fox Friday wanted to launch their new core range to the world, they'd choose to do it at one of the country's premier beer spots.
So it will be that on July 27 Carwyn Cellars will host the official release of Fox Friday's brand spanking new range of 375ml tinnies. That range will feature six new beers, and on this day each of them will cost you just $2 a can at the bar from midday to 5pm (after which they'll be going for the still-tidy sum of $5 a piece). The new core range will also be available for takeaway, both in store and online, with special launch day pricing.
Throughout the day they'll also be featuring a USA-inspired food menu, a charity raffle (winners announced at 6pm) and merch giveaways at random times.
All proceeds from cans sold over the bar on the day, as well as the raffle, will be donated to the Shane Warne Legacy Fund.