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Making A Positive Impact With Beer
What does it mean to be a sustainable business or to brew in a sustainable manner? Can beer really do good, or are such claims just there to make marketing departments feel better about themselves? And, if so, how can they have a positive impact on the world around them, from their local community to the drinkers who buy their beers?
Such questions – and helping people find the right answers to them – have occupied James Perrin throughout his career in beer. It's one that started with Lion in New Zealand, brought him to Stone & Wood in the midst of their rapid growth, and continues to this day in many ways.
He's still involved in a Northern Rivers brewery too, albeit a rather smaller one. He left Stone & Wood after the sale to Lion / Kirin, and these days is part of the team running Spangled Drongo, a brewery which makes a donation from every beer sold to help protect the natural habitat around them.
James also works with businesses looking to be better global citizens in and outside beer, both in Australia and overseas, and has helped some – most recently Jervis Bay Brewing Co – gain B Corp status.
He's a wealth of knowledge on all things sustainability and has developed a model of six ways in which businesses can look to have a positive impact. He joined us on the show to explain his approach, discuss various programs and certifications in this space, and to highlight examples from the beer world that have impressed him.
He talks passionately about the importance of authenticity in making connections with consumers, and is a firm believer that indie beer businesses occupy a role within communities through which they can make changes for the better and inspire others to follow suit.
If you want to get straight into the chat with James, that starts a little after the 16 minute mark.
Prior to that we welcomed another guest, who joined James (Smith not Perrin) for the preamble: with Will making his way back to Australia from Bali, Benedict Kennedy-Cox stepped up to the oche.
Benny has been writing for The Crafty Pint for a few years now, often combining beer with another passion of his: travel. He was in Melbourne so dropped into the studio to discuss the week's news, share some of his favourite experiences on the road, including getting abused by a waiter in Köln, and offer insight into visits to the sustainably-minded businesses he's written about for us. There also a heads-up for our forthcoming lager-centric event at The Wheaty.
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Cheers!
We're keen to work with partners looking to reach new audiences and achieve their objectives in fun and creative ways. So, if you'd like to be part of the action, get in touch.
James Smith launched The Crafty Pint in 2010, two years after moving to Australia from the UK. He was taken to Mountain Goat within weeks of landing in Melbourne, joined their indoor cricket team, and is still navigating the rabbit hole that is craft beer to this day.
The beers that turned you on to good beer:
- Watching pints of McEwan's 80 Shilling settle when visiting family in Edinburgh.
- Pints of flat Bass from the jug at the Cap & Stocking in Kegworth.
- A first Paulaner Hefeweizen when working in Munich in 1998: “This smells of bananas!”
- Castle Rock Harvest Pale – how could a 3.8 percent ABV beer be so good? (It turns out it was an early example of the three Cs – Cascade, Centennial and Columbus – in an English bitter).
- Dogfish Head 90 Minute IPA poured through hops at the Sunset Grill in Cambridge, MA, in the company of a man who turned out to be the Beer Nut (while we were both covering a double murder case at the time).
- Ordering a Mountain Goat Hightail on my first day as an Aussie resident as it was local and I’d never heard of it; “A dark Australian beer; well I never…”
- Murray’s Icon 2IPA at Beer DeLuxe Fed Square, recommended by a guy I’d not long known who's now the main man at Fixation, served by Mik Halse, now head of sales at Hawkers. How could an Australian beer smell as good as that?!?
You've got three beers to turn someone else on to good beer; what are they and why?
- Any really good, fresh and balanced West Coast style IPA. Punchy hop aromatics are the most obvious way to capture someone's attention and these IPAs, done well, present the key components in beer (if you're sticking to just water, malt, hops and yeast) in harmony yet with the volume turned up.
- Saison Dupont. Arguably a selfish choice here as I bloody love the broad saison style and dearly hope it will finally take hold in Australia one day. Given a choice, I'd probably crack one enlivened with Brettanomyces like Molly Rose Matilde for myself but, when it comes to turning on someone new, you've got to go with the classic.
- Rodenbach Caractère Rouge. Because if you don't enjoy or can't appreciate this beer, I'll never win you over. And because Filip, the fruit and wood specialist at Rodenbach that designed it, is a beautiful human.
The last beer you enjoyed:
Fixation IPA at The Incubator.
Three things that represent you:
- The Soft Bulletin by The Flaming Lips
- Catch-22 by Joseph Heller
- Golden Plains
NB All articles written by James in the first eight years of the site appear as By Crafty Pint. Today, that's used for collaborative efforts by the wider team.
