Bridge Road Brewers IPA Pack

Bridge Road Brewers continue their ongoing mission to educate the world about all things hops with a new partnership that has been struck up with glassware manufacturer Spiegelau. The Beechworth brewery has just released a rather eye-catchingly packaged three-pack of its Bling IPA in which the space for a fourth beer is instead taken by one of Spiegelau's specialist IPA glasses, first released last year after being developed in conjunction with American breweries Sierra Nevada and Dogfish Head. Having recently picked up the trophy for Best Packaging at the 2014 Australian International Beer Awards, for its Beer School Hop Pack, this may well have a chance of nailing the award two years running, coming across like the "BIFF", "POW", "ZAP" bubbles that enlivened fight scenes in the Adam West Batman TV show of the 1960s ' with a little educational information on the pack to boot.

Published June 8, 2014 2014-06-08 00:00:00