Keeping Local Alive

The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.

While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.

One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.

The future of local beer – it's STILL in your hands.

Postcards from the Edge

 

The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.

Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.

You can find all the stories below – and get in touch if you have a story you think should be there.


Postcards from the Edge No.32: Keeping Hospo Alive

May 22, 2020 by Will Ziebell

An initiative providing meals and support for hospo workers impacted by COVID-19 has already provided more than 6,000 meals since launching in March. Will Ziebell spoke to one of the founders of CoViD-19 EAD.


Postcards from the Edge No.34: A Lucky Break

May 28, 2020 by Will Ziebell

There's never a good time to break your leg, but during a global pandemic while running a regional business is most definitely not good. Yet, with a little help from their friends at Lallemand, Pioneer Brewing turned it into an opportunity.


Postcards From The Edge No.1: Cherry Cheer

March 23, 2020 by James Smith

As the beer and hospitality industries adapt to the new reality, there are some inspiring examples around. We joined The Cherry Tree crew as they launched their home deliveries by bringing cheer to the streets of Richmond.


Postcards from the Edge No.10: Can Together

April 2, 2020 by James Smith

The craft beer industry has always been one fired by the spirit of collaboration, something which has come to the fore during the COVID-19 crisis. We spoke to two brewers helping get their peers beers into punters' hands.


Postcards from the Edge No.21: Crafting New Connections

April 27, 2020 by Will Ziebell

After an epic and brewery-filled road trip with her partner and their dog, Ziggy, Erin Skubiski launched Crafted Connections with the aim of connecting regional brewers with venues. Then venues closed...


Postcards from the Edge No.41: Let There Be Gin

June 29, 2020 by Mick Wust

In the space of a few months, Lee McAlister-Smiley, founder of Brisbane's White Lies Brewing, has gone from having no idea how to make hand sanitiser to producing wasabi gin alongside his beers.

READ MORE POSTCARDS FROM THE EDGE

Take Care

 

These remain difficult times for employees and business owners across the industry. Look after each other. 

For more information or support surrounding mental health issues, you can contact:

* Beyond Blue on 1300 22 46 36

* Lifeline on 13 11 14 

* Movember Conversations is an interactive tool from the Movember mental health team 







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