Keeping Local Alive

The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.

While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.

One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.

The future of local beer – it's STILL in your hands.

Postcards from the Edge

 

The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.

Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.

You can find all the stories below – and get in touch if you have a story you think should be there.


Postcards from the Edge No.47: Interstate Mates

August 6, 2020 by Guy Southern

During the first lockdown, everyone in the beer industry was faced with similar challenges. Now, with some states rolling back restrictions while Victoria is suffering again, the brewing industry is rallying to help mates in need.


Postcards from the Edge No.13: Tumut To Go

April 8, 2020 by Will Ziebell

Pubs and breweries across the country have been switching to home delivery as a means of #keepinglocalalive. But few are clocking up the kilometres – or doing it with the panache – of Tumut River Brewing Co.


Postcards from the Edge No.35: Keeping Local Alive Alive

June 2, 2020 by Will Ziebell

The Keeping Local Alive campaign has been embraced by the beer community as businesses navigate unprecedented times. Some brewers have even put it on their cans, including Boatrocker with their new fundraising Local Lager.


Postcards From The Edge Revisited

June 30, 2021 by James Smith

We hoped we wouldn't have to resurrect this series, but with most of Australia back in some form of lockdown or restrictions, we chatted to two Sydney brewers who've pivoted back into action since the weekend.


Postcards from the Edge No.30: Exit Through The Bottleshop

May 18, 2020 by Crafty Pint

Mixed brewery packs appeared in an instant as the shutdown hit and have kept on coming – in diverse arrangements too. But, with restrictions starting to ease across Australia, will they have post-pandemic staying power?


Postcards from the Edge No.37: Band Aid

June 10, 2020 by Will Ziebell

The live music scene has been devastated by the COVID-19 pandemic. Now, longstanding live music supporters Young Henrys have joined forces with Inertia Music to sell local artists' vinyl with their beers.

READ MORE POSTCARDS FROM THE EDGE

Take Care

 

These remain difficult times for employees and business owners across the industry. Look after each other. 

For more information or support surrounding mental health issues, you can contact:

* Beyond Blue on 1300 22 46 36

* Lifeline on 13 11 14 

* Movember Conversations is an interactive tool from the Movember mental health team