The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.
While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.
One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.
The future of local beer – it's STILL in your hands.
Postcards from the Edge
The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.
Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.
You can find all the stories below – and get in touch if you have a story you think should be there.
Postcards from the Edge No.60: Distilled Good Times
Left with kegged beer that no longer had a home when the pandemic hit, both Sparkke Change and Stone & Wood decided to turn it into something else.
Postcards from the Edge No.38: Room At The Inn
Now venues are reopening across Australia, two mates keen to get back to their favourite watering hole have devised a new system that allows customers to find out if there's room for them at their local.
Postcards from the Edge No.50: Pivoting Properly
While they await the day they can open again, the team at The Cambrian in Bendigo have been keeping busy. Once they finished renos they embarked on a course to understand how to make their business better post-COVID.
Postcards from the Edge No 25: Help Yourself
The impact of COVID-19 has left many beer businesses striving to adapt. As part of the #keepinglocalalive campaign, brand designer Jessie Jungalwalla is pulling together a panel of experts to help guide people through.
Postcards from the Edge No.21: Crafting New Connections
After an epic and brewery-filled road trip with her partner and their dog, Ziggy, Erin Skubiski launched Crafted Connections with the aim of connecting regional brewers with venues. Then venues closed...
Postcards from the Edge No.17: Winston's Winners
The Winston name is one that shares a close connection to craft beer in Tasmania and, while the North Hobart pub might be temporarily shut, Winston Cellars has opened with some slightly serendipitous timing.
Take Care
These remain difficult times for employees and business owners across the industry. Look after each other.
For more information or support surrounding mental health issues, you can contact:
* Beyond Blue on 1300 22 46 36
* Lifeline on 13 11 14
* Movember Conversations is an interactive tool from the Movember mental health team
Order online and have beer, food (and sometimes more) delivered to your doorstep – it might be the brewer or your favourite bartender making the drop!
Many local breweries and venues have switched to takeaway, drive-thru and Click & Collect services. Swing by, grab some goodies and put a smile on their faces!
When restrictions start to ease, venues will begin to open to varying numbers of guests. Call in for some ol' fashioned hospo!
Grab some beer swag – t-shirt, stubby holder, beanie, glassware, you name it – to show off your love for your locals.
Invest in the future and buy a voucher now you can use at your local later. Or you could consider viewing tickets for a cancelled event as a donation.
