The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.
While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.
One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.
The future of local beer – it's STILL in your hands.
Postcards from the Edge
The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.
Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.
You can find all the stories below – and get in touch if you have a story you think should be there.
Postcards from the Edge No.12: The Beer Essentials
Fancy saying thanks to the essential workers helping us get through the COVID-19 pandemic? A new campaign, A Good Beer Always Helps, offers you the chance to do just that while supporting craft brewers too.
Postcards From The Edge No.7: Made By Mongrel
Fancy food and beer delivered to your door complete with a suggested soundtrack? The team at Mongrel in Brisbane have been moving fast to survive since their venue closed. Will Ziebell spoke to founder Annie Bingley.
Postcards from the Edge No.4: #dontdrinkalone
Self isolation and, in all likelihood, a full lockdown of society at some point, will prove challenging for everyone, but some more than others. The #dontdrinkalone campaign launched by a WA bottleshop hopes to spread virtual cheer.
Postcards From The Edge No.59: The Indies Reinvented
Most major beer events have been cancelled in Australia this year. But, having had to cull most of theirs, the IBA was determined the Indies awards would survive. We found out how they reworked it for our COVID times.
Postcards from the Edge No.15: Pandemic Punch
Many brewers have been left with returned or no longer needed kegs of beer thanks to the pandemic. At Dainton, they decided to blend a bunch of their orphan kegs to create two new beers, Pandemic Punch and Rye-solation.
Postcards from the Edge No.33: Gambling On A Better Future
With venues closed, The PBC not only took the chance to undertake much-needed renos, but the Sydney bowlo's president also took the opportunity to highlight the success they've had since ripping out their pokies.
Take Care
These remain difficult times for employees and business owners across the industry. Look after each other.
For more information or support surrounding mental health issues, you can contact:
* Beyond Blue on 1300 22 46 36
* Lifeline on 13 11 14
* Movember Conversations is an interactive tool from the Movember mental health team
Order online and have beer, food (and sometimes more) delivered to your doorstep – it might be the brewer or your favourite bartender making the drop!
Many local breweries and venues have switched to takeaway, drive-thru and Click & Collect services. Swing by, grab some goodies and put a smile on their faces!
When restrictions start to ease, venues will begin to open to varying numbers of guests. Call in for some ol' fashioned hospo!
Grab some beer swag – t-shirt, stubby holder, beanie, glassware, you name it – to show off your love for your locals.
Invest in the future and buy a voucher now you can use at your local later. Or you could consider viewing tickets for a cancelled event as a donation.
