Keeping Local Alive

The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.

While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.

One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.

The future of local beer – it's STILL in your hands.

Postcards from the Edge

 

The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.

Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.

You can find all the stories below – and get in touch if you have a story you think should be there.


Postcards from the Edge No.39: It Ain't Weak To Speak

June 17, 2020 by Will Ziebell

More than 20 Brisbane brewers plus other industry suppliers have joined forces to create a collaborative beer designed to raise funds and awareness for Queensland mental health charity LIVIN.


Postcards from the Edge No.58: #ShoutAVicADrink

October 26, 2020 by James Smith

With Melbourne's venues finally set to open as restrictions ease significantly across Victoria, the team at an Armadale bar and bottleshop have launched a campaign enabling people to shout people exiting lockdown a drink.


Postcards from the Edge No.22: Have A Beer Together

April 29, 2020 by Will Ziebell

Plenty of beer businesses have been connecting with their fans online since venues were shutdown. And a new YouTube channel launched the day after they closed has been bringing a variety of shows to isolated beer fans too.


Postcards from the Edge No.18: From Menulog To Menudog

April 21, 2020 by James Smith

If you live around Carlton North you may have seen an unusual form of home delivery service in recent weeks. The Great Northern team have been sending beer and food out via their security dog and barman on skateboard...


Postcards from the Edge No.34: A Lucky Break

May 28, 2020 by Will Ziebell

There's never a good time to break your leg, but during a global pandemic while running a regional business is most definitely not good. Yet, with a little help from their friends at Lallemand, Pioneer Brewing turned it into an opportunity.


Postcards from the Edge No.37: Band Aid

June 10, 2020 by Will Ziebell

The live music scene has been devastated by the COVID-19 pandemic. Now, longstanding live music supporters Young Henrys have joined forces with Inertia Music to sell local artists' vinyl with their beers.

READ MORE POSTCARDS FROM THE EDGE

Take Care

 

These remain difficult times for employees and business owners across the industry. Look after each other. 

For more information or support surrounding mental health issues, you can contact:

* Beyond Blue on 1300 22 46 36

* Lifeline on 13 11 14 

* Movember Conversations is an interactive tool from the Movember mental health team 







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