Keeping Local Alive

The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.

While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.

One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.

The future of local beer – it's STILL in your hands.

Postcards from the Edge

 

The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.

Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.

You can find all the stories below – and get in touch if you have a story you think should be there.


Postcards from the Edge No.9: Big Easy's Virtual Venue

April 1, 2020 by Will Ziebell

As soon as they saw the writing on the wall the team behind three Adelaide venues pivoted fast, creating a new online service recreating the experience of their venues as best as possible and keeping many staff employed.


Postcards from the Edge No.15: Pandemic Punch

April 15, 2020 by James Smith

Many brewers have been left with returned or no longer needed kegs of beer thanks to the pandemic. At Dainton, they decided to blend a bunch of their orphan kegs to create two new beers, Pandemic Punch and Rye-solation.


Postcards from the Edge No.22: Have A Beer Together

April 29, 2020 by Will Ziebell

Plenty of beer businesses have been connecting with their fans online since venues were shutdown. And a new YouTube channel launched the day after they closed has been bringing a variety of shows to isolated beer fans too.


Postcards from the Edge No.44: The Million Dollar Tip Jar

July 17, 2020 by James Smith

As soon as Lockdown Mk II hit, the team behind Tip Jar, a fund launched to support the hospitality sector, ramped up their efforts again. We chatted to them about their fundraising beer and cocktail and hopes for the future.


Postcards from the Edge No.13: Tumut To Go

April 8, 2020 by Will Ziebell

Pubs and breweries across the country have been switching to home delivery as a means of #keepinglocalalive. But few are clocking up the kilometres – or doing it with the panache – of Tumut River Brewing Co.


Postcards from the Edge No.55: Check Yourself

October 13, 2020 by Will Ziebell

Venues across the country have implemented COVID-Safe plans to let punters inside and now the Night Time Industries Association is calling on customers to do their part too.

READ MORE POSTCARDS FROM THE EDGE

Take Care

 

These remain difficult times for employees and business owners across the industry. Look after each other. 

For more information or support surrounding mental health issues, you can contact:

* Beyond Blue on 1300 22 46 36

* Lifeline on 13 11 14 

* Movember Conversations is an interactive tool from the Movember mental health team