The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.
While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.
One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.
The future of local beer – it's STILL in your hands.
Postcards from the Edge
The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.
Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.
You can find all the stories below – and get in touch if you have a story you think should be there.
Postcard from NZ: Good George
Pubs and bars in New Zealand open for the first time since March today. Nick Oscilowski spoke to Brian Watson of Good George about surviving the lockdown and hopes for the future of beer and hospo across the Tasman.
Postcards from the Edge No.46: Lockdown Life
Streets are emptier, bottleshops and cellar doors are quieter, masks – and a greater sense of fear – are everywhere. Midway through the scheduled six weeks of Lockdown Mk II, we chat to two reps about life in Melbourne's beer world.
Postcards from the Edge No.29: Back To The Bar
This weekend has seen venues in some states open for small number of patrons. Jakkii Musgrave was back at Bloodhound Bar – the last venue she'd visited before the lockdown – for its first sitting.
Postcards from the Edge No.44: The Million Dollar Tip Jar
As soon as Lockdown Mk II hit, the team behind Tip Jar, a fund launched to support the hospitality sector, ramped up their efforts again. We chatted to them about their fundraising beer and cocktail and hopes for the future.
Postcards From The Edge No.1: Cherry Cheer
As the beer and hospitality industries adapt to the new reality, there are some inspiring examples around. We joined The Cherry Tree crew as they launched their home deliveries by bringing cheer to the streets of Richmond.
Postcards from the Edge No.34: A Lucky Break
There's never a good time to break your leg, but during a global pandemic while running a regional business is most definitely not good. Yet, with a little help from their friends at Lallemand, Pioneer Brewing turned it into an opportunity.
Take Care
These remain difficult times for employees and business owners across the industry. Look after each other.
For more information or support surrounding mental health issues, you can contact:
* Beyond Blue on 1300 22 46 36
* Lifeline on 13 11 14
* Movember Conversations is an interactive tool from the Movember mental health team
Order online and have beer, food (and sometimes more) delivered to your doorstep – it might be the brewer or your favourite bartender making the drop!
Many local breweries and venues have switched to takeaway, drive-thru and Click & Collect services. Swing by, grab some goodies and put a smile on their faces!
When restrictions start to ease, venues will begin to open to varying numbers of guests. Call in for some ol' fashioned hospo!
Grab some beer swag – t-shirt, stubby holder, beanie, glassware, you name it – to show off your love for your locals.
Invest in the future and buy a voucher now you can use at your local later. Or you could consider viewing tickets for a cancelled event as a donation.
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