The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.
While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.
One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.
The future of local beer – it's STILL in your hands.
Postcards from the Edge
The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.
Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.
You can find all the stories below – and get in touch if you have a story you think should be there.
Postcards from the Edge No.33: Gambling On A Better Future
With venues closed, The PBC not only took the chance to undertake much-needed renos, but the Sydney bowlo's president also took the opportunity to highlight the success they've had since ripping out their pokies.
Postcards from the Edge No.16: Isolation Degustation
Many beer venues aren't just sending beer and food home through the shutdown, but looking to have fun with it, from "Isolation Degustations" in South Brisbane to classic pub Daily Deals in Port Melbourne.
Postcards from the Edge No.6: The Rocky Reality
For all that businesses are scrambling to survive in these drastically altered times, the reality is that no one knows if they'll make it out the other side. We spoke to Hamish Coates of Rocky Ridge about heartbreak and uncertainty.
Postcards from the Edge No.27: Bunker Down
For the team at The Welder's Dog in northern New South Wales, the challenges of dealing with COVID-19 have brought them new partners, new customers and a new approach for their business going ahead.
Postcards from the Edge No.47: Interstate Mates
During the first lockdown, everyone in the beer industry was faced with similar challenges. Now, with some states rolling back restrictions while Victoria is suffering again, the brewing industry is rallying to help mates in need.
Back To The Bar, Melbourne
Today, after making it through a world record number of days in lockdown, Melbourne is open again. James Smith and Will Ziebell spoke to brewery and venue owners and returning customers to assess the vibe.
Take Care
These remain difficult times for employees and business owners across the industry. Look after each other.
For more information or support surrounding mental health issues, you can contact:
* Beyond Blue on 1300 22 46 36
* Lifeline on 13 11 14
* Movember Conversations is an interactive tool from the Movember mental health team
Order online and have beer, food (and sometimes more) delivered to your doorstep – it might be the brewer or your favourite bartender making the drop!
Many local breweries and venues have switched to takeaway, drive-thru and Click & Collect services. Swing by, grab some goodies and put a smile on their faces!
When restrictions start to ease, venues will begin to open to varying numbers of guests. Call in for some ol' fashioned hospo!
Grab some beer swag – t-shirt, stubby holder, beanie, glassware, you name it – to show off your love for your locals.
Invest in the future and buy a voucher now you can use at your local later. Or you could consider viewing tickets for a cancelled event as a donation.
FIND BREWERIES & GOOD BEER VENUES
IN THE CRAFTY MAP and FREE App
