The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.

While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.

One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.

The future of local beer – it's STILL in your hands.

Postcards from the Edge

The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.

Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.

You can find all the stories below – and get in touch if you have a story you think should be there.

Help #emptythekegs

August 9, 2021 by James Smith

Much of Australia has faced lockdowns through 2021, making it difficult for breweries and venues to sell kegs. In response, one beer lover has launched the social media campaign #emptythekegs to help keep tap beer moving.

Postcards from the Edge No.9: Big Easy's Virtual Venue

April 1, 2020 by Will Ziebell

As soon as they saw the writing on the wall the team behind three Adelaide venues pivoted fast, creating a new online service recreating the experience of their venues as best as possible and keeping many staff employed.

Lockdowns, Locals & Future Mountain

October 21, 2021 by Will Ziebell

As Melbourne emerges from another long lockdown, it's worth remembering how much local support has meant to many brewers. In Future Mountain's case, they've found a unique way to pay tribute to those who helped them survive.

Postcards from the Edge No.12: The Beer Essentials

April 7, 2020 by James Smith

Fancy saying thanks to the essential workers helping us get through the COVID-19 pandemic? A new campaign, A Good Beer Always Helps, offers you the chance to do just that while supporting craft brewers too.

Postcards from the Edge No.43: Bingo – It's A Gas

July 14, 2020 by Will Ziebell

Watching customers pull into and out of a servo in Wagga Wagga might sound like an odd way to spend a Tuesday night. But the Servo Bingo concept, launched by the Thirsty Crow during lockdown, is proving a hit.

Postcards from the Edge No.4: #dontdrinkalone

March 26, 2020 by Guy Southern

Self isolation and, in all likelihood, a full lockdown of society at some point, will prove challenging for everyone, but some more than others. The #dontdrinkalone campaign launched by a WA bottleshop hopes to spread virtual cheer.

Take Care

These remain difficult times for employees and business owners across the industry. Look after each other.

For more information or support surrounding mental health issues, you can contact:

* Beyond Blue on 1300 22 46 36

* Lifeline on 13 11 14

* Movember Conversations is an interactive tool from the Movember mental health team

Order online and have beer, food (and sometimes more) delivered to your doorstep – it might be the brewer or your favourite bartender making the drop!

Many local breweries and venues have switched to takeaway, drive-thru and Click & Collect services. Swing by, grab some goodies and put a smile on their faces!

When restrictions start to ease, venues will begin to open to varying numbers of guests. Call in for some ol' fashioned hospo!

Grab some beer swag – t-shirt, stubby holder, beanie, glassware, you name it – to show off your love for your locals.

Invest in the future and buy a voucher now you can use at your local later. Or you could consider viewing tickets for a cancelled event as a donation.

7th Day Brewery

Have converted their taproom to a bottleshop and called it '7th Day Cellars', which is open seven days. They have also created three 'Survival Kits' of beer loving bundles that can be ordered online for delivery or pickup.

9 Powells Road, Brookvale NSW
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Akasha

The taproom is open for takeaways and growler fills seven days a week from 12pm - 6pm. Click and collect is available via their online store and they have a range of free local delivery options available.

10-12 Spencer Street, Five Dock NSW
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Batch Brewing

Both their Marrickville and Petersham locales remain open, closing at 6pm every day. They are also offering 25% off growler and squealer fills until July 30.

44 Sydenham Road, Marrickville & 292 Stanmore Road, Petersham NSW
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Beer Cartel

Online store is operating as normal and the team has added some lockdown-special mixed cases.

9/87 Reserve Rd Artarmon NSW
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Bucket Boys

Bottleshop open as usual, as is their online store and the team is hosting virtual tastings, check in with their social media to see what's upcoming.

300 Illawarra Road, Marrickville 2204 NSW
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Bucketty’s Brewing Co

Open 12pm until 7pm every day for drive-through beers, growler fills and tacos.

26 Orchard Road, Brookvale 2100 NSW
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Casey's Beer

Offering discounts on keg fills and selling wort kits as normal.

4/53-55 Regentville Road Jamisontown, NSW 2750 NSW
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East Village Hotel

You can grab growlers from $25 to $35 depending on the tap beer of your choice, plus there are other specials on their drinks selection, and they're cooking up takeaway feasts and Sunday roasts too. Free, contactless delivery is also available from 5pm daily on orders over $40

82-84 Darling Street, Balmain East NSW
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Five Barrel Brewing

Offering takeaway service from the taproom, plus free delivery for local areas.

318 Keira Street, Wollongong 2500 NSW
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Forest Lodge Hotel

The Flodge bottleshop and bar remain open for craft beers (including growlers and tinning machine purchases), spirits and wines, with the tap list updated on their website alongside Lockdown Specials. You can also order food (including $20 Sunday roasts) to be picked up via Click & Collect by calling (02) 9660 1872 or heading to their website. Takeaway booze: midday to 8pm; takeaway food: midday to 2.30pm and 5pm to 8pm.

117 Arundel Street, Forest Lodge NSW
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Grifter Brewing

Open for takeways seven days a week, 12pm until 6pm while their online store is always well-stocked with fresh tins and merch.

1/391 Enmore Road, Marrickville 2204 NSW
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Hive Bar

The Erskineville legends have switched to operating as a takeaway window for burgers and booze. You can still order for home delivery via Door Dash and Bopple too. They're open Wed & Thurs from 3pm to 9pm, and Fri to Sun from midday to 9pm.

93 Erskineville Road, Erskineville NSW
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Hotel Sweeneys

Despite the rooftop being temporarily out of bounds, city dwellers can still get a top selection of fresh beer as the CBD institution has begun bottling its famous tap takeovers. Head in on Fridays between midday and 6pm and pick up growler/squealer/can fills from just $12. BYO growler, or buy one for just $2 (while stocks last).

236 Clarence Street, Sydney NSW
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Lord Nelson

The grand old gent of the Sydney beer scene is open as a clear door from Monday to Friday, 10am - 2pm.

19 Kent Street, The Rocks NSW
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Modus Operandi

Open for takeaways and offering bonus beers with every COVID-safe click and collect. Also offering free shipping on all case purchases and same-day delivery in the Northern Beaches for orders before 1pm.

14 Harkeith Street, Mona Vale NSW
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Mountain Culture Beer

Open for takeaway beers sales and offering $5 flat rate shipping on all online orders.

23-25 Parke Street, Katoomba NSW
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Nomad Brewing

Offering discounts on beer by the case, which is available through both their brewery and online store.

5 Sydenham Road Brookvale 2100 NSW
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One Drop Brewing

They're taproom is open for takeaways and they're offering free shipping for orders above $50 plus same-day delivery for Sydney's eastern suburbs and CBD.

5 Erith Street, Botany NSW
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Philter Brewing

Open for takeaway beer sales.

92-98 Sydenham Road, Marrickville 2204 NSW
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Public House Petersham

You can still tuck into your favourite drinks and pizzas from Public House Petersham, available to order online for pickup (some days from 5pm to 9pm, others from 1pm to 9pm) and delivery to your door.

292-294 Stanmore Road, Petersham NSW
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Reckless Brewing

Free same-day delivery for orders made before 5pm that total $50 or more.

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Rocks Brewing

Their Brewery Bar Bottle Shop is open from 11am until 6pm from Monday to Saturday and selling cases, cans, growlers and merch. Or order online and get home delivery with free shipping for any Sydney metro orders above $30.

Building 2/160 Bourke Road, Alexandria NSW
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Royal Albert Hotel

The Surry Hills pub is open for takeaway beer and burger sales with the option for growler fills.

140 Commonwealth Street, Surry Hills NSW
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Sauce Brewing

Their taproom is open for takeaways only from Monday to Thursday from 10am to 4pm, with an on-site food truckon Fiday and Saturday from 12pm until 6pm. They are also offering weekly lockdown specials on takeaways and delivery, which can be found by checking their Facebook.

1a Mitchell Street, Marrickville NSW
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Six String Brewing

Open for takeaway sales and offering free shipping on orders for as long as lockdown continues.

4/330 The Entrance Road, Erina NSW
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Slow Lane Brewing

Offering free delivery Australia wide for orders over $70, including same-day local delivery and selling takeaway beers from the cellar door daily from 12pm until 5pm.

30 Byrnes Street, Botany NSW
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Stockade Brew Co

Offering contactless pickup and delivery, with curated cases which include Qauran-Tinnie mixed cases.

25 Cadogan Street, Marrickville 2204 NSW
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Sunday Road Brewing

Open for takeaway food and beers, including growler fills and offering free shopping on orders above $80 in the Sutherland Shire.

147 Bath Road, Kirrawee NSW
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The Duke of Enmore

The pub might be closed, but they're still on a mission to wine, dine and 69 you – just in your own home. They're running a takeaway window (with DJs) from and you can also order, food, booze (including picklebacks), and their own "Naked" condoms and Wet Stuff "Tickle My Pickle" lube online too.

148 Enmore Road, Enmore NSW
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The Henson

The Marrickville icon switched to takeaway once lockdown was announced. The kitchen is operating from 5pm to 8pm weekdays, midday to 7pm on weekends, with the bottleshop open daily from midday to 8pm. There are regular food specials as well as meal and beer deals.

91 Illawarra Road, Marrickville NSW
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The Oxford Tavern

The Tav team kicked off lockdown by offering free meals to hospo workers that had lost shifts. They are also serving up food and drinks (including freshly mixed and canned cocktails) for pickup or delivery. Look out for their burgers of the week and extras, such as bonus six-packs, too. You can even add a t-shirt to your order to help them "stock up the fridges and pantries of all our staff that’s lost hours due to lockdown".

1 New Canterbury Road, Petersham NSW
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The Taphouse

Still open for takeaway beer and food, including free delivery to locals for pub classics.

122 Flinders Street Darlinghurst, 2010 NSW
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The Welcome Hotel

The Rozelle boozer team is doing its best to bring the pub to your home, offering growler fills, wine, pub meals, daily specials, and cook at home family meals. They're open Tues to Thurs from 4pm to 8pm, and Fri to Sun from midday to 8pm.

91 Evans Street, Rozelle NSW
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Wayward

Pick up 12pm - 7pm every day, with beer also available through their online store with same and next day delivery

3 Gehrig Lane, Camperdown NSW
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White Bay Beer

Open for takeaways with one-litre crowler cans available.

26 Mansfield Street, Rozelle 2039 NSW
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Willie The Boatman

Open for takeaway sales seven days a week and you can use the code "I'm A Local" to get free shipping when you are within 5km of the brewery. They're also doing virtual meat raffles each week and some very amusing videos.

Precinct 75 Suite 601, 75 Mary Street, St Peters NSW
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Woolpack Redfern

The Woolpack's bottleshop remains open from midday to 8pm daily, serving craft beer tinnies, takeaway tap beer, natural wines and spirits. And from 4pm to 5pm every day until lockdown lifts, they're running specials on CANimal takeaway prices, starting at $10 per litre, and with limited releases at just $25 per litre.

229 Chalmers St, Redfern NSW
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Beer Swag Day 2021

The 2021 Winners!

Thanks to everyone that took part in Beer Swag Day 2021, helping to turn the anniversary of the nationwide shutdown into a celebration of local beer and the community that surrounds it.

We managed to come up with a shortlist of our favourite entries from around the country – a mix of videos and photos of epic collections (and a very cute baby). Votes for the overall winner were split across a few of the entries but, in the end, the grand prize went to Chelsea Bright.

In 2020, she was the shortlisted finalist for Victoria for an amazing video and narrowly missed out. This time around, she produced promo videos with Brendan "The Beer Economist" Fernandez in advance of the big day before creating another unique video featuring her riding a dinosaur through her new home in the Northern Rivers region of New South Wales.

She's since embarked on an epic and rather enviable mission, which you can read about here, and has asked us to spend her $250 prize for her so we're working on some surprises!

The full rundown of finalists, each of whom have received #keepinglocalalive t-shirts, going clockwork from top left above, is:

Matt – @thecraftygingerbloke

Brendan – @thebeereconomist

Sarah – @hercraftbeergoggles

John – check out his remarkable video here

Geoff – @craftbeerpatchandpin

Jason – @craftbeertassie

George – @george_organ

Chelsea – @beer.throughbrighteyes

Let's do it again in 2022!

On March 23, 2020, Australia closed.

Our pubs, bars, brewpubs and taprooms turned off their lights as the beer and hospo industry was brought to its knees along with so many others.

But, for the most part, they survived thanks to the support of legends like you who threw your support behind the local beer community.

Now, one year on, it’s time to keep on #keepinglocalalive as Beer Swag Day returns for 2021 – complete with another sweet competition.

Every day is a good day to support local – but let's make March 23 a special time to celebrate your favourite businesses in these still uncertain times.

HOW TO CELEBRATE BEER SWAG DAY

If you’re a beer lover...

Snag some swag

Pick up some merch from your favourite brewery or venue as a way of showing your support.
The Keeping Local Alive tees are back too – in black or white this year – ORDER HERE before March 14!

Brag your swag

Show off your favourite tees, beanies, stubby holders and more on social media.

Tag your swag

Tag your local breweries and venues – using #beerswagday2021 and #keepinglocalalive so we can find you!
There's prizes for the best posts too (see below)

If you’re a beer business:

Keeping local alive is all for you, so you could consider encouraging your loyal customers to get on board by running a competition, hosting an event, or promoting your merch with a discount. If you're not open on March 23 (it is a Tuesday, after all) don't feel tied to that day – it's the vibe, man.

You could even buy Keeping Local Alive tees for your entire team too...

Whatever you do, keep sharing the message with beer lovers everywhere!

The future of local beer… it’s STILL in your hands!

WIN WITH BEER SWAG DAY!

Last year, Beer Swag Day attracted hundreds of awesome entries from beer lovers all over Australia showing off their hauls of branded clothing, glassware, openers – you name it! From a shortlist of state and territory winners, Sam Beard's entry (pictured above) won the public vote that saw her pick up a swag full of swag.

So, how could we not run another competition?

This time around, we'll be looking for the best, funniest, most creative, innovative and impressive posts to hit socials between March 1 and 23 – tagged appropriately with #keepinglocalalive and #beerswagday2021.

We've got Keeping Local Alive t-shirts for state and territory winners and have put together a panel to judge the best of the best. The grand champion will receive $250 from the Keeping Local Alive campaign to spend on goodies from their favourite beer businesses.*

FIND A LOCAL BEER BUSINESS

As the country started to open up again in 2020, The Crafty Pint team set about adding more beer businesses to their free app as a way to help people wanting to support local.

It was originally created to help beer lovers find good beer wherever they are in Australia, based around a map featuring hundreds of breweries, bars, pubs and bottleshops, as well as stories, beers, events and more.

The COVID-19 pandemic made it clear how such a tool could be handy for anyone playing their part #keepinglocalalive wherever they are in Australia.

There are always new breweries and good beer venues opening – and others making the switch to supporting local craft brewers – so if there's a business missing you think should be in there, drop the Crafty team a line so it can be added.

* You can check out the competition rules for Beer Swag Day here.

Keeping Local Alive