Keeping Local Alive

The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.

While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.

One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.

The future of local beer – it's STILL in your hands.

Postcards from the Edge

 

The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.

Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.

You can find all the stories below – and get in touch if you have a story you think should be there.


Postcards from the Edge No.29: Back To The Bar

May 16, 2020 by Jakkii Musgrave

This weekend has seen venues in some states open for small number of patrons. Jakkii Musgrave was back at Bloodhound Bar – the last venue she'd visited before the lockdown – for its first sitting.


Postcards from the Edge No.9: Big Easy's Virtual Venue

April 1, 2020 by Will Ziebell

As soon as they saw the writing on the wall the team behind three Adelaide venues pivoted fast, creating a new online service recreating the experience of their venues as best as possible and keeping many staff employed.


Postcards from the Edge No.5: Isolation Island

March 27, 2020 by Will Ziebell

Two figures from Tasmania's beer industry have launched the Isolation Beer Festival, a celebration of the state's independent breweries and beers designed to connect people at a time when we need to remain apart.


Postcards from the Edge No.53: Monkey Brews

September 26, 2020 by Will Ziebell

The couple who brought craft beer to Dubbo put the COVID-19 lockdown to good use: taking the skills learned over ten years of homebrewing to follow through on a long-held plan to brew their own beers for their regulars.


On The Frontline Of Online

May 6, 2020 by Will Ziebell

Since venues shut down, there's been a flurry of new startups looking to offer new marketplace solutions. Will Ziebell spoke to three businesses – one that was already in the works – about their plans for the pandemic.


Postcards from the Edge No.35: Keeping Local Alive Alive

June 2, 2020 by Will Ziebell

The Keeping Local Alive campaign has been embraced by the beer community as businesses navigate unprecedented times. Some brewers have even put it on their cans, including Boatrocker with their new fundraising Local Lager.

READ MORE POSTCARDS FROM THE EDGE

Take Care

 

These remain difficult times for employees and business owners across the industry. Look after each other. 

For more information or support surrounding mental health issues, you can contact:

* Beyond Blue on 1300 22 46 36

* Lifeline on 13 11 14 

* Movember Conversations is an interactive tool from the Movember mental health team 







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