Keeping Local Alive

The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.

While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.

One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.

The future of local beer – it's STILL in your hands.

Postcards from the Edge

 

The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.

Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.

You can find all the stories below – and get in touch if you have a story you think should be there.


Postcards from the Edge No.36: Centralian Care

June 4, 2020 by Will Ziebell

With venues open again and restrictions eased more than elsewhere in Australia, Alice Springs Brewing Co have been doing their bit to get local hospo businesses going again with their Centralian Care Package.


The Big Issue: Coping with COVID-19 Part II

August 12, 2020 by Mick Wust

Many of us face mental health challenges at the best of times. With the COVID-19 pandemic severely impacting the beer and hospo industries, we look at the difficulties people are facing and the support they can seek.


Postcards from the Edge No.37: Band Aid

June 10, 2020 by Will Ziebell

The live music scene has been devastated by the COVID-19 pandemic. Now, longstanding live music supporters Young Henrys have joined forces with Inertia Music to sell local artists' vinyl with their beers.


Postcards From The Edge No.57: Back In The Van

October 26, 2020 by Mick Wust

Beer tourism was hit hard during the COVID-19 shutdowns, but now venues are open and borders are closed, local customers are keeping Hop On Brewery Tours busy. We chatted to them about beer tourism in a pandemic.


Postcards from the Edge No.20: All Together Now

April 24, 2020 by Will Ziebell

Just months on from the global Resilence Beer project in support of bushfire-impacted communities, brewers around the world are rallying again to support hospo workers hit by the COVID-19 pandemic.


Help #emptythekegs

August 9, 2021 by James Smith

Much of Australia has faced lockdowns through 2021, making it difficult for breweries and venues to sell kegs. In response, one beer lover has launched the social media campaign #emptythekegs to help keep tap beer moving.

READ MORE POSTCARDS FROM THE EDGE

Take Care

 

These remain difficult times for employees and business owners across the industry. Look after each other. 

For more information or support surrounding mental health issues, you can contact:

* Beyond Blue on 1300 22 46 36

* Lifeline on 13 11 14 

* Movember Conversations is an interactive tool from the Movember mental health team