Keeping Local Alive

The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.

While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.

One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.

The future of local beer – it's STILL in your hands.

Postcards from the Edge

 

The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.

Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.

You can find all the stories below – and get in touch if you have a story you think should be there.


Postcards from the Edge No.39: It Ain't Weak To Speak

June 17, 2020 by Will Ziebell

More than 20 Brisbane brewers plus other industry suppliers have joined forces to create a collaborative beer designed to raise funds and awareness for Queensland mental health charity LIVIN.


Postcards from the Edge No.17: Winston's Winners

April 17, 2020 by Dorian Broomhall

The Winston name is one that shares a close connection to craft beer in Tasmania and, while the North Hobart pub might be temporarily shut, Winston Cellars has opened with some slightly serendipitous timing.


Postcards from the Edge No.12: The Beer Essentials

April 7, 2020 by James Smith

Fancy saying thanks to the essential workers helping us get through the COVID-19 pandemic? A new campaign, A Good Beer Always Helps, offers you the chance to do just that while supporting craft brewers too.


Postcards from the Edge No.35: Keeping Local Alive Alive

June 2, 2020 by Will Ziebell

The Keeping Local Alive campaign has been embraced by the beer community as businesses navigate unprecedented times. Some brewers have even put it on their cans, including Boatrocker with their new fundraising Local Lager.


Postcards from the Edge No.38: Room At The Inn

June 12, 2020 by Will Ziebell

Now venues are reopening across Australia, two mates keen to get back to their favourite watering hole have devised a new system that allows customers to find out if there's room for them at their local.


Postcards from the Edge No.22: Have A Beer Together

April 29, 2020 by Will Ziebell

Plenty of beer businesses have been connecting with their fans online since venues were shutdown. And a new YouTube channel launched the day after they closed has been bringing a variety of shows to isolated beer fans too.

READ MORE POSTCARDS FROM THE EDGE

Take Care

 

These remain difficult times for employees and business owners across the industry. Look after each other. 

For more information or support surrounding mental health issues, you can contact:

* Beyond Blue on 1300 22 46 36

* Lifeline on 13 11 14 

* Movember Conversations is an interactive tool from the Movember mental health team 







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