Good Land Brewing Co


Good Land Brewing Co

12 Standing Drive
Traralgon East
VIC 3844

Open Hours

Fri & Sat: midday to 9pm

Welcome to Gippsland’s Good Land Brewing, the place where good beer comes from.

It’s a simple tagline and, while building a brewery in your hometown might seem like a worthy enough dream, the journey to get Good Land open was far from simple or straightforward. Instead, when Good Land finally opened their doors in Traralgon in 2021, it was the realisation of a decade-long journey for Jimmy Krekelberg and his family.

Go back to 2010 and you’ll find Jimmy working as a mechanical engineer with a love for brewing beer who, as that decade began, had started looking seriously into how he could switch careers and launch a brewery in his backyard. Rather than jumping straight into buying tanks and chasing his dream without any experience, he instead decided to build his knowledge and skills first, and did so by looking overseas.

In 2012, he left Australia for the UK and soon found work at Edinburgh’s Stewart Brewing. A few years later, Jimmy landed a job with the much-loved De Molen Brouwerij in the Netherlands.

Although the Netherlands is one heck of a trek from the Latrobe Valley, his eyes were always set on bringing it all back home so, in 2017, he and partner Layla Brock returned to Australia to make their brewery a reality.

As you might imagine when stainless, local councils and a global pandemic are all at play, that dream took a little longer to realise; Jimmy only started brewing the first Good Land beers at the midway point of 2021 (just as his home state was about to bounce in and out of more COVID lockdowns).

Located in an industrial pocket on the eastern end of Traralgon, the venue melds country hospitality with production capacity to create a local beer experience that’s akin to visiting a winery cellar door. In total there are ten taps dedicated to Good Land beers – plus the occasional guest spot for Gippsland’s other breweries and booze makers – while the taproom’s food offering is supplied by other local businesses who set up camp in the driveway.

Central to it all, of course, are the beers, with the core range made up of the all Aussie-hopped Golden Beach Pale Ale (named after a stunning section of Gippsland’s Ninety Mile Beach), the also Aussie-hopped Little Mate session XPA, and a German pilsner that bears the simple and appropriate name Good Lager. The 20-hectolitre brewhouse isn’t just devoted to that core lineup, however, with regular limited releases in cans and kegs also key to the Good Land offering.

It seems Jimmy’s long journey to open his own brewery taught him a fair bit too: also appearing amid the opening lineup was a DDH saison, a raspberry dessert ale and a 2.8 percent ABV “table bier”, showcasing a seamless blend between European inspiration and modern craft brewing. Or, to quote Jimmy at the time, he had a “recipe list about as long as ten arms.”

The Good Land journey might warrant the “long and winding road” trope more than most, yet when your beer travels take you to the Traralgon taproom, or sees Jimmy’s cans land in your fridge, it’s one that means there’s every likelihood you’ll find a beer just right for you. After all, you’re in a Good place.

All photos are by Nicky Cawood.

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Stories featuring Good Land Brewing Co

Core Range

Good Land Golden Beach Pale Ale
Pale Ale
Good Land Brewing Good Lager
Good Land Brewing Little Mate
Session XPA
Good Land Brewing Valley IPA

Limited Releases

Good Land Desert Haze & Spaceships
DDH Hazy IPA & Milk Stout
6.0% & 5.2%
Good Land Twisted Cactus & Gold Star
Gose & South Texas Lager
4.9% & 5.4%
Good Land What's The Damage? & Gezellig (2024)
Wet Hop Black American Barley Wine & Barrel Aged Imperial Stout
11.6% & 12.9%
Noodledoof x Good Land Bush Citrus Gose
Good Land Brewing Under & Over & Subtitles
Oat Cream IPA & Cold IPA
6.3% & 7.0%
Good Land Brewing Kerfuffle
Pastry Sour
Good Land Game On! & I Could Fit Down The Chimney
Juicy Summer Pale Ale & DIPA
4.3% & 7.6%
Good Land Brewing Pastel Neon Sour & Blauweisse
Fruited Sour & Hefeweisse
4.2% & 5.4%
Good Land Brewing Dark Magic (with Sailors Grave) Royal Sandwich
Dark Lager & Imperial Stout
5.0% & 10.7%
Good Land Brewing Choice Bro & Paradisio
NZ Hazy Pale & West Coast IPA
4.9% & 6.5%
Good Land Brewing Bananarama Pina Colada & Mischief
Smoothie Sour & Hazy IPA
5.5% & 6.2%
Good Land Brewing Delirious, Something Something Vic Secret & Tiki Juice
DDH Clean Pale Ale, Single Hop DIPA & Hazy IPA
5.6%, 7.7% & 6.0%
Good Land Brewing Schamozzle
Pastry Sour
Good Land Brewing x 2 Crows Brewing 10,000 Miles
Wild Ale
Good Land Brewing Merry Berry Sour
Merry Berry Sour
Good Land Brewing Hauptbahnhof & German Nobility
Märzen & Dunkel
5.6% & 4.2%
Good Land Brewing Gezellig & Jazeker (Barrel-Aged Version)
Barrel-Aged Stouts
11.4% & 11.7%
Good Land Brewing Ratskeller, House IPA & Popsicle
Oak Aged Pilsner, IPA & Rapsberry & Vanilla Pale
5.5%, 5.8% & 4.6%
Good Land & Sailors Grave Good To The Grave
Dark Rye Farmhouse Ale
Good Land Brewing Pastel Neon Sour (With Apricot & Peaches), Le Fluide & Disco Trash Bomb
Sour, Saison & Oat Cream DIPA
4.2%, 6.3% & 8.2%
Good Land Brewing Day Tripper & Annie's Ale
DDH IPA & Kolsch
6.6% & 4.6%
Good Land Brewing Pastel Neon Sour (with Hibiscus, Passionfruit & Guava) & Christmas Night
Fruited Sour & Belgian Dark Ale
3.9% & 7.1%
Good Land Brewing Jazeker
Coffee Imperial Stout
Good Land Brewing 'Merica & Gumball Galaxy
American Wheat & NEIPA
5.4% & 6.8%
Good Land Brewing Hauptbahnhof, Pastel Neon Sour & Something, Something, Citra, Citra
Märzen, Fruited Sour & IPA
5.6%, 4% & 7.2%
Good Land Brewing 100s & 1000s
Hazy IPA